Blog

Why Seeing Your Path Clearly is the KEY to Business and Personal Success

By Jennie Norris, IAHSP® Chairwoman

Text Box:
Have you ever gotten in your car and just started driving along with no destination? Have you ever gone to the airport and taken a random flight to somewhere? 

For most people, the answers would be, “No,” unless they were on some random adventure quest.  We don’t want our businesses to be a random adventure quest.  We want our business success to be strategic and predictable based on our efforts.

VISION – SUCCESS – FOCUS – CLARITY – FUTURE

All of these words have a common thread – being able to see clearly and know where we are headed.  And these are the words for 2020 for IAHSP® – and the theme of our conferences in Lisbon, Portugal and Denver, Colorado. Our theme and these words were chosen in October 2019 as we started thinking about 2020 and what our goals were as an industry, an association, a business owner and person.  These are great words and we hope you take the time to think about what they mean to you.


VISION

VISION.  We are already into our second month of 2020 – do you have your vision for the year mapped out?  Vision is not only what drives your effort every day, it is also about having goals that support your overall vision and mission.  What is the vision for your company – what is the message you want prospective clients to know and understand about what you do? Why do you do what you do? Do you have your marketing strategic monthly plan to support your goals? Do you know what your revenue goals are for 2020? Do you need to increase sales or reduce costs and if so, how are you planning to accomplish that?

SUCCESS

SUCCESS.   What does Success mean to you?  The general definition is the achievement of a goal. 

What were those goals for you in 2019?  Was it to increase in the number of clients you serve regularly or to maintain your same level of business and revenue? Was it to focus on increasing the number of houses you Stage or types of properties you stage – vacant, occupied, consultations, etc.? Did you have unexpected success?  That is a great type of success – however if it was unexpected, why was it not planned as part of your strategy? This could be recognition or awards you received or something else that added to your revenue or client base.  We need to think about all aspects of our business and there is nothing wrong with planning for recognition or added revenue.

As the old adage says: Fail to Plan then Plan to Fail. We need to set goals for where we what we want to achieve, make sure they are measurable, assess our success quarterly and make any adjustments, and be open to adding to the plans where it makes sense.

If someone were to ask you the following questions, could you answer them?

  • What is your ratio of consultations to vacant staging?
  • How much revenue did you generate? 
  • How did that compare to 2018?
  • Did you have goals for growth, or did you want to maintain status-quo and refine your process? 
  • What was your net profit?
  • Do you have a clear understanding of costs to run your company?

In order to assess and quantify success – and measure it – you need to know the data from your business.  As a business owner you cannot use the excuse that you are not a details person.  You may have had measurable goals and did not hit all of them – and that is OK as long as you know why you did not achieve the goals and put measures in place to get back on track.

Our past can give us keys to our future.  So many people are afraid to look at their business and analyze the good and the bad as they are afraid of feeling like a failure.  Or they don’t really want to know what is going on and go through each day with business blinders on – not really seeing the impact of their actions or attitude and are on the proverbial hamster wheel of work.

Embrace the past as a learning experience or example of what you are capable of and be sure to not let it confine or restrict your potential.

FOCUS

FOCUS. When our Focus is blurred, our path it not clear. Have you ever tried on glasses that were dirty so you could not see through the lens or put on a pair of glasses that were the wrong prescription?  In both cases, you cannot focus or see through the blurry lens and if you do wear the wrong prescription, you can get a headache. Things that can blur our vision and focus are distractions in both action and attitude.  When we encounter something that begins to blur our focus, we may have to take time to handle the circumstance, and then get our focus back on track.

CLARITY

CLARITY.  Clarity is about having Clear purpose behind our actions and attitude.  Our WHY is the biggest motivator for getting us up every day to continue to work in our businesses.  What is your WHY?  Clarity is about removing anything that might cloud our vision or distract us from our goals.  When we have clarity about our intent, our focus, and our goals, our actions and attitude will be alignment.  Focus and Clarity go hand in hand.

It is not a coincidence that CLARIFY and CLARITY are spelled almost exactly alike – one leads to the other.

FUTURE

FUTURE.  We live in the present and plan for our futures. None of us are guaranteed a future but we do need to plan for it and put actions in place that have a positive impact for us and our businesses, for our families, friends, and colleagues.  Every action we take has a reach and impact on others.  Things we do today whether Staging a house, running a business, being part of industry leadership and planning for standards – the impacts are far reaching as what we do impacts others. Our goal is to be an Impact Player for the betterment of life experiences for all we have the pleasure and opportunity to have in our lives.


As opportunities present themselves, we need to assess whether they are in alignment with our overall vision for our lives, and our goals for our business.  We must remain open to adding things that support our vision and adjusting our path for success as needed and taking risks in order to experience the rewards.  It is important not to put blinders on as then we miss opportunities to add to our path for success.  Rewards are not monetary – they are intangibles.  The relationships we receive, the opportunities to make a difference in someone’s life, the ability to guide an industry for the future, these are responsibilities we need to take seriously.


To be part of the Vision for Success: Focus, Clarity, Future that IAHSP® is providing to the industry and our members, go to www.IAHSP.com.  IAHSP® is your Business Support Association® and Your HOME in the Home Staging Industry®.  We have FAST-LEAD Workshops being held live in major cities, our two conferences that bring you high level education and the largest Vendor EXPO for our industry, and the opportunity to meet colleagues from around the world.

Announcing First Two IAHSP® Conference & EXPO Keynote Speakers PLUS NEW Industry Designation!

IAHSP® Conference & EXPO – the Home Staging Industry Event of the YEAR is bringing exciting, knowledgeable and quality KEYNOTE SPEAKERS to you! We have 3 we have lined up – we have announced TWO so far! The THIRD one will be announced soon!

Go to www.IAHSPConEXPO.com to register now before prices go up! Lock in PRIORITY ATTENDEE STATUS and be first in line for KEYNOTE Meet and Greets, Premier Seating, and Special Exclusive Speak Easy during our Awards Dinner Great Gatsby Gala!


JONNY FOWLER

JONNY FOWLER: Jonny is a marketing and social media guru. Jonny founded Hancock Mortgage and has helped grow a thriving business. One of his main passions is marketing and social media, as an Industry Leader Professional Speaker Social Media Specialist and Industry Innovator. Jonny shares in-depth, timely information that works to bring you business. He understand how platforms like Facebook and Instagram work and teaches how to work the system to outsmart algorithms that limit our exposure. You will learn not just what to do but HOW to do it. His two-hour keynote session will be one of the BEST you have heard to help your business grow and thrive.


RAVI HUTHEESING

RAVI HUTHEESING is an international keynote speaker and cultural
catalyst. He empowers businesses, educators, and millions of
people worldwide to pivot and transcend cultural and generational
divides, and his incomparable life story keeps audiences on the
edge of their seats.

The first American-born member of the family that created and
governed the world’s largest democracy for over 40 years, Ravi is
the grand-nephew of Jawaharlal Nehru (India’s first prime
minister) and the cousin of prime ministers Indira Gandhi and
Rajiv Gandhi.

His worldwide visibility skyrocketed in 1997 when he became the guitarist for triple Grammy nominee, Hanson, whose massive millennial fan base catapulted them to the White House, Madison Square Garden, Tonight Show, Good Morning America, Saturday Night Live, and more.

in 2014, he was invited to serve as a cultural diplomat for the US Department of State and went to Russia to give presentations on arts, entrepreneurship, and youth leadership. In 2016, he went to Indonesia and created songwriting and cultural entrepreneurship programs that bridged
the most severe cultural and religious divides.
As a global citizen, Ravi continues to pivot and grow. He shares his experiences and revelations in an effort to increase cross-cultural understanding and create a pathway to world peace.


NEW INDUSTRY DESIGNATION FOR ALL ATTENDEES!

We have industry experts sharing on this topic. Ravi Hutheesing will be part of this designation education.

All attendees at the 2020 IAHSP® Conference & EXPO will earn their IAHSP®-CDE – Cultural Diversity Expert Designation.

We are in a people business and Staging is a global service. Our cities and communities are becoming more diverse with multi-cultural influences from people from all over the world.

Misunderstandings or misimpressions about differences can offend people by mistake and we need to understand cultural differences, nuances and traditions in order to better serve our clients.

The IAHSP® Cultural Diversity Expert Designation (IAHSP-CDE®) will teach you:

  1. About major cultural groups and what their expectations are in business
  2. Do’s and Don’ts in working with various cultures and ethnicities
  3. How to approach sensitive issues related to Staging
  4. Why Diversity and Inclusivity are linked together
    Our Speakers for this session will provide expert insights on the topic.

Go to www.IAHSPConEXPO.com to register now! Prices go up soon! Call 844-IAHSP99 for information!

IAHSP® Announces Director of Diversity – Deborah Plowden

IAHSP® – The International Association of Home Staging Professionals® is pleased to announce the addition of Deborah Plowden, ASPM, IAHSP-Premier, to our IAHSP® International Board in the position of Director of Diversity.


IAHSP® is always looking for ways to be inclusive, collaborative and provide opportunities for success for all members of our industry. With the focus on issues of diversity, inclusion and concerns related to racism, sexism and ageism that is in our society, we need to take a responsible approach to how our association and leadership addresses and represents diversity and promotes inclusivity not just for IAHSP® but for our industry as whole.

– Jennie Norris, IAHSP Chairwoman

This new and important role will focus on the following:

  • The Director of Diversity will assess potential barriers and develop strategies focused on recruiting and retaining a diverse International Association of Home Staging Professionals.
  • The Director of Diversity will help to maintain cohesion along the dimensions, of race, ethnicity, gender, sexual orientation, socio-economic status, age, sexual orientation, physical abilities, religious beliefs, political beliefs, or other ideologies.
  • The Director of Diversity will help to dispel any negative sterotypes and personal biases about different groups and cultures and help to build bridges of trust, respect, and understanding across cultures.
  • The Director of Diversity will assess potential barriers and develop strategies focused on recruiting and retaining diversity among IAHSP membership.
  • The Director will design training initiatives on cultural competency, gender differences, disability, sexual harassment, and other topics designed to increase awareness and support of equity and inclusion values.
  • The Director of Diversity will serve to help maintain international and global diversity within IAHSP.
  • The Director of Diversity will serve as a referral person to all IAHSP members in the area of maintaining diversity.
  • The Director of Diversity will help plan, guide and advise President and executive officers on diversity, equity, and affirmative action matters of IAHSP.
  • The Director of Diversity will work with other educational providers to ensure a path to Home Staging education for all socio-economic, race and ethnicity groups so Home Staging is an industry available to all those who desire to be part of it.

For information on joining IAHSP, go to www.iahsp.com. For more information on this program and what we offer, please email Deborah.plowden@iahsp.com


Deborah Plowden, founder and CEO of Debonair Home Staging & Redesign LLC, is the only Professional Home Stager that’s an Accredited Staging Professional Master® (ASPM®) and Staging Design Professional™ (SDP™), located in Houston, TX and the surrounding areas.

Deborah combines staging and apply design principles, as well as her own unique natural design talent, to every staging project giving her clients maximum results such as offers in as little as one day, receiving  multiple offers and selling over list price.  

Having moved numerous times herself while serving in the  U.S. Military, Deborah understands the importance for all homeowners to sell quickly and get top dollar for one of their biggest investments.  By providing impeccable customer care while demonstrating her expertise and professionalism on every staging project from start to finish, Deborah has received the International Association of Home Staging Professionals® (IAHSP®) Best of Home Staging Customer Service Award.

With her leadership skills and passion to help her fellow colleagues succeed,  she pours countless hours into guiding and mentoring many members of the Greater Houston Chapter IAHSP® while committing herself to various positions as President, Education Chair and Membership Chair resulting in her being a recipient of the IAHSP® Best of Home Staging Industry Leadership Award.

Deborah has appeared on Real Estate radio talk shows, taught many Home Staging classes and been featured in local newspaper articles.

Great design brings harmony, great staging brings equity!” – Deborah Plowden  

IAHSP Welcomes Two New Country Chapters

We are excited to announce the addition of Russia and Australia as country chapters! Membership fees have been adjusted to account for the discrepancies in foreign country currency strength compared to the US.

If you live in either of these countries please contact us to learn more about what we are providing to you for resources for growth in home staging. To join IAHSP go to http://www.IAHSP.com.

Special GIFTS for YOU from IAHSP

‘Tis the Season for Giving and IAHSP has some SPECIAL GIFTS for you! Whether or not you are a member, you can take advantage of these gifts and Save $$! Click on this link to take advantage of your gifts! https://iahsp.com/holiday-promo

GIFT 1: Save $35 OFF the Luxury Home Specialist and/or $35 OFF the Buyer Trends Specialist Courses – Dec 16-17 only!

GIFT 2: DEC 18-19 ONLY! Save $50 OFF your Las Vegas Market Tour – Jan 27th, 2020! Learn how to shop with the pros as part of the IAHSP Wholesale Buying Program that saves the MOST $$ of any industry program!

GIFT 3: DEC 20-21 ONLY! Save 25% OFF VCON – Virtual IAHSP Conference 2019! You can watch ALL the Speakers at your leisure and learn! Don’t let your lack of attendance make you miss out on key education!

7 Reasons Why Real Estate Agents Should NOT Stage Their Listings

7 Reasons Why Real Estate Agents Should NOT Stage Their Listings – by Jennie Norris, IAHSP Chairwoman and Professional Home Stager

Did this title capture your attention?  In truth, we want all properties Staged before hitting the market.  However, if you are a Real Estate Agent, it is important that YOU PERSONALLY are not Staging properties for the following reasons:

  1. You need to use your time wisely.  

We all have 24 hours in the day. Taking any productive time away from making calls and connections to bring you a listing or a buyer, is unwise. Talk to any Business Coach and they will never say, “Suck up all your time doing all the work yourself and do not involve qualified pros in your business.” What IS being taught is, “Find qualified people to add to your overall team and process so your time is leveraged.”

  1. Your income comes from closing a sale, not Staging.  

As a real estate agent, you are paid at closing for selling a house not staging it.  You make FAR MORE when you sell a house and earn your commission than a stager ever will Staging a property.  Are you going to do the home inspection, fix the plumbing and landscaping too?  Understanding you are the Director in the process and bringing in qualified professionals to do the other work will maximize your earnings and your reputation.

  1. Your clients don’t want to hear you criticize their house.  

Why risk the relationship? Do you relish the role of telling a client their house is cluttered, dirty, dated, or smelly? Do you like telling them their pets are too hairy or their housekeeping skills need help?  Do you want to manage the angry teens or divorcing couple when it comes to getting the work done? When you are the one sharing with a homeowner all the things they need to do to get their house ready, they hear, “My house is WRONG,” and then think, “This agent does not even like my house – why do I want them to sell it?” Say goodbye to any referrals.

  1. Objective Recommendations are motivating to a Seller.  

A Stager is not tied to the sale of the property and is seen as truly objective. When agents recommend sellers spend money the seller may believe it is self-serving and the agent is just trying to get them to spend money so the agent can make more commission. When a Stager makes recommendations, they are perceived as necessary investments to help the seller.

  1. Staging is not just removing personal photos and cleaning up messes or adding décor.

Many agents become “Stagents” when dealing with sellers.  Staging involves far more than simply telling a seller to clean, remove photos and pick up the messes or bringing in some décor to highlight surfaces.  Room arrangements, flow, updating, adding elements that appeal to the target Buyer – those are all things a Stager provides. Stagers stay on top of trends for paint colors, materials, furnishings, etc. That is part of the value they provide to clients and sharing that information with sellers helps add value to your process as an agent.

  1. Your insurance does NOT protect you and you are at risk.  

Think about this – you move a piece of furniture in your client’s house and scratch the floor, you damage their furniture, or you bring an item in that damages their house.  Your E&O Insurance does not cover you for liability Staging a house. That activity is on you – and now you are coming out of pocket to pay for repairs and/or replacement of damaged property.  Professional Stagers have liability insurance and coverage of their own staging items. They protect the property owner, their business, and ultimately you from liability.

  1. If you cannot delegate your business will never grow beyond you.  

When you are not able to delegate or involve others that are skilled in an area, you are LIMITING your growth.  Having a 3rd party work with your clients does not mean you are not smart or capable.  It means you understand your value and where your time needs to be invested.  Trying to control everything and believing only you are qualitied to provide certain services, is limiting your growth. Bottom line, working with a professional Stager makes you:

  • Look Larger as a company
  • Appear and act more professional
  • Smarter in how you run your business
  • And allows your client to work with an objective entity

The bottom line for most agents is control.  Trusting someone else to handle your clients is an understandable concern.  You need to find the right people you can trust to put in front of your clients. 

Where do you find professional stagers? To find professional Stagers to partner with, go to www.stagedhomes.com and search the directory of stagers who have been trained and accredited in staging.  One of the foundations taught to the grads of these courses are to, “Honor the Client and Their Possessions,” which means honoring you as a client, honoring the homeowner, and being kind in how messages are shared.  Not all stagers have training and not all training courses teach stagers to be kind, honor the seller and their real estate agent clients. 

What should you expect from your Stager?  Once you have a trusted relationship in place, your stager will be loyal, should support your business events, and should provide referral opportunities for you as well so the relationship is not one-sided.  If a Stager does not understand where they fall in the hierarchy of the real estate process and industry where they serve you as their client, find one who does. 

Home Staging Industry Organization to Serve All Industry Members

IMPORTANT ANNOUNCEMENT:

Professional Stager and Property Marketer Organization

An alliance among Industry Associations, Leaders, Educators and Influencers to provide industry standards, self-regulation, protection, awareness and guidelines.

For over two years, the need for industry standards and protection of our members from outside entities that seek to regulate or define how we do business has been tossed around in various associations and by industry members. In November 2017, IAHSP® Chairwoman, Jennie Norris, and HSRA™ Founder, Jana Uselton, realizing we were of the same mindset, began what would become a series of conversations and ideas on what we could do together on this initiative.  In December 2018, the two association leaders started to put documents together that would reflect Best Practices and Industry Standards with the goal of establishing an organization that would represent the entire Home Staging industry.   

In July 2019, Board Members and Key Industry Leaders were invited from all three of the largest Home Staging Industry Associations to join together and begin the formal process of establishing the foundation of a “united nations” umbrella organization over the industry. All three association leaders were invited to be part of a unifying initiative and message, and only two have joined forces at this juncture to put in the work necessary to build an organization that truly represents our industry as a whole.  Our hope is the initiative will eventually include all three associations in order to continue on this important path.

The Professional Stager and Property Marketer Organization (PSPMO) will provide a collective voice for industry professionals, establish standards for what comprises a professional home stager and property marketer, protect our members, and work to educate the industries we serve. 

WHY?

Our industry was founded without standards, and that meant anyone who wanted to get into Home Staging has been able to get a business license and set up shop. This has resulted in pricing inconsistencies, services that are not clearly defined and members who do not understand the basic premise that staging is a real estate marketing tool and not decorating or design. Our industry should have some entry level guidelines and requirements in order to be viewed as a reputable and professional industry.  The PSPMO aims to establish baseline requirements for anyone entering the staging industry and be considered a professional home stager.  

Another reason for an organization like this is because of what we see happening within the real estate industry with governmental agencies such as the FTC and IRS stepping in to regulate how real estate agents and companies operate.  Our industry members who have been scrutinized by agencies such as the IRS are unable to afford appeals for overly invasive practices or incorrect definitions of our services. An overall organization could have enough resources to lobby and appeal to these agencies on behalf of our industry.  We need to do a better job as an industry educating our end users whether real estate agents, builders, investors, or the public about what we do and the value behind our services. A cohesive message and ability to provide statistics and vital information that helps support the value of what home stagers and property marketers provide is needed and the PSPMO will be able to provide that on behalf of the industry.  The leaders of the PSPMO will be present at industry events, conferences and discussions where professional home staging needs a voice to correct misinformation and provide a cohesive and consistent message.

There will be requirements that have to be met by any home stager who wants to join the  PSPMO. The organization is not a replacement for the associations who serve their members with resources, education and events.  The home staging associations will still play a vital role in the organization, providing one of the four criteria for admission into the PSPMO.

The PSPMO will be established as a 501(c)(6) not-for-profit organization and operate as an overall unifying entity whose mission it is to raise the standards for home staging business owners in order to elevate the industry as a whole, and provide those who work with home stagers a way to better identify those who own and operate professional companies.  We will provide ways for all industry members to be recognized as a Professional Home Stager, with paths for foundational education and ongoing education requirements they can choose to achieve.  Fees for membership will include an annual continuing education test all members have to complete, and funds will be used to pay for organization logistics (websites, membership directory, marketing) and travel expenses for PSPMO leadership to meet with external agencies, organizations and attend events in order to educate necessary entities.

We invite industry leaders, educators, and influencers to be part of this initiative. The structure of the organization will provide for layers of participation where input, feedback and ideas are welcome.  Currently we are working to set up the business entity and it will be facilitated by a collective group with no one person or entity controlling the organization. Our goal is to launch this formally by January 1, 2020 with our website established and information for all industry members. 

Please take a moment to fill out the questionnaire to help us identify those who want to be part of the this organization formation and education to industry members:

For more information and to get involved, please email Jennie@iahsp.com or Jana@myhsra.com.

Why Google My Business Is the Most Important Social Media Platform

Facebook. Twitter. Instagram. Snapchat. Pinterest. Blogs. In the age of social media, it is hard to know what platforms we need to be on for business exposure and where to invest our time to gain business. When we own a business and want to generate leads, the goal of social media is not to pollute the internet with information – it is to get business!

Where do we put our time? It can be overwhelming when we already feel stressed about running a business, and working to get exposure.

Google. If you are not able to do anything else, you need to be on Google as a social media platform. What platforms are there for us on Google – that are FREE? Google My Business and You Tube. We are going to focus on Google My Business – because recent articles from real estate industry experts share Google My Business will be the SINGLE MOST IMPORTANT platform for our industry over any other platform. Did you know that?

From an article that came out in April 2019, from Inman: https://www.inman.com/2019/04/29/google-is-about-to-revolutionize-the-way-consumers-find-real-estate-agents/

This article was geared towards real estate agents, and can definitely be applied to the Home Staging Industry – as we are part of the RE industry.

“Google allows businesses to load their profile with contact information (address, website, phone number, etc), photos, Tweet-like content posts, FAQs, and more. Profiles appear as pins on Google Maps and gather consumer reviews because online reviews are now the number one source for inspiring consumer trust. Google has quietly become the most trusted review source on the internet.

On top of direct searches, Google My Business has enormous ramifications on broader consumer searches. When I search for ‘best pizza near me,’ Google knows I don’t want Papa John’s. I want Pizza Paradiso or Two Sisters or Paisano’s. That’s why Google introduced the humbly-named Google Three-Pack, and thus we come to that aggregation I mentioned at the beginning.

Using algorithmic magic — including review frequency and rating, geography, popularity, content frequency, and a bunch of factors we’re not privy to — Google computes and presents the three most relevant businesses to me in a map-based search with listings underneath, effectively creating a local marketplace. “

Agents should be less concerned about their websites, Facebook, Twitter, and all the other social accoutrement that encompasses the status quo of an online presence. Throw out the playbook, burn it, recycle it if that’s your thing — Google My Business will soon be the single most important piece of content for the real estate agent’s digital footprint.

It will also take a huge bite out of word-of-mouth referrals. 

To create a profile, you can do this on your phone or one your computer. You need a gmail account – and if you do not have a google account – GET OUT OF THE DARK AGES – and get one if for the only reason to GET BUSINESS EXPOSURE on the #1 Search Engine platform for businesses – Google.

You have the ability to set up a profile, add images, services, and the key is POST TO THIS CONSISTENTLY. You can add 1 photo or a video per post. And then it is ALL ABOUT THE HASHTAGS. The hashtags you use translate into meta tags and keywords the public uses to find you for business. It is LESS about what you post and MORE about the hashtags.

Set up your profile now – you build it with photos, descriptions- like a website – and then you can post from your computer or cell phone. The key is consistency and hashtags. You can do a CALL TO ACTION as well – send them to your website or to your phone -for immediate response. DO IT – START POSTING. AND WATCH THE CALLS AND REQUESTS COME IN!

Article by: Jennie Norris – IAHSP Chairwoman, Marketing Guru, and Business Success Fanatic

Congratulations to all AWARD WINNERS for 2019 IAHSP STAGING INDUSTRY AWARDS!


CONGRATULATIONS TO ALL THE AWARD WINNERS from the 2019 IAHSP CONFERENCE – STAGING INDUSTRY AWARDS! There were so many talented industry professionals nominated and these are the WINNERS based on the voting for each category! We are pleased to be able to share them with you – and help elevate the industry standards by encouraging and recognizing Staging excellence for all the types of properties we Stage and how we serve the industry!
















JOIN US IN DENVER – SEPT 25-27 FOR OUR 2020 CONFERENCE & EXPO!


Go to www.IAHSPConEXPO.com to register now and lock in the BEST PRICE!!

IAHSP-LHS – Luxury Home Specialist Designation NOW available for all to earn via WEBINAR

The IAHSP-LHS Designation that was issued at our IAHSP Conference & EXPO is now available to attend ONLINE! This is your opportunity to ADD this skillset and qualifications to your services as a professional Home Stager or as a Real Estate Agent.


Once you watch the entire session, you will receive your IAHSP-LHS attendance logo. You will have to email Jennie@iahsp.com to receive it. THEN you will have to turn in 3 projects that qualify as LUXURY properties in YOUR market. You will learn what those are once you take the webinar. You will submit your 3 properties for review and when they are approved, you will receive your CERTIFIED LHS Logo.


LHS Designation Course investment: $175.00 USD
LHS Designation – REFRESHER: $85.00 USD
Click Here To Register Now

You will receive the link to the recorded webinar session on your order confirmation page.
Once you attend you will be sent your LHS Logo and a PDF handout of all the slides.

For questions, please email Christa@iahsp.com or call 844-IAHSP99
(If you earned your LHS in the past and would like to take this webinar as a refresher, please email Christa@iahsp.com so we can validate your designation and send you the link for the webinar.)

Check out some of the testimonials from attendees:
“I just completed the Luxury Home Specialist Designation Course. This course includes a significant amount of very useful information. I now understand what constitutes a Luxury Property and how to market my business in order to obtain these types of projects. The resources we have through our IAHSP Vendor Program are invaluable to help control costs while providing a high-quality, upscale look. I found the visuals to be very relevant and helpful. This course was well worth the investment!”  

“The LHS (Luxury Home Specialist) webinar was fantastic. The presentation was extremely informative and interesting. I am a seasoned Stager and I learned so much. Well worth the money and your time to stay up with today’s market and break into the Luxury Market. You owe it to yourself and your clients to be informed on the latest market niches and income opportunities. Thank you IAHSP!”