Don’t miss your chance to SAVE $$ and secure your seat for the Home Staging Industry’s HOTTEST Event of 2018!! Get your ticket before June 15th at midnight and lock in the lowest available rate with Preferred Seating!
Get ready for the SCOTT BROTHERS – our Keynote Speakers and ALL the fabulous speakers sharing on vital topics pertinent to your business!
Earn your Luxury Home Staging Designation – IAHSP-LHS!
Meet colleagues from around the globe and be inspired and motivated to take your business to new heights of success as you continue your “Journey to the Top!”
IAHSP® is proud to announce that we have officially accepted the Home Staging Association UK as an Affiliate Association with the International Association of Home Staging Professionals®.
The United Kingdom joins Austria, Czech Republic, France, Germany, Italy, Japan, Poland, Spain, and Switzerland as officially recognized Home Staging Associations serving their countries to elevate professional standards for association members. IAHSP® brings these countries and members together under one umbrella for cooperation and to strengthen the Home Staging industry throughout Europe and Asia.
IAHSP® – The International Association of Home Staging Professionals® – has 2 opportunities for YOU to receive the RECOGNITION you DESERVE! Now is the time to NOMINATE yourself or a DESERVING COLLEAGUE for these awards! These awards are open to any industry professional!
1) The 2018 IAHSP® Staging Industry Awards
These are specific categories of recognition and there is a limited number of winners per category. Nominations are being submitted NOW and are open until SEPT 4th at midnight!
Winners will be announced Friday, Oct 19th at the 2018 IAHSP Conference & EXPO in Charlotte, NC!
These awards recognize an unlimited number of industry professionals that are deserving of recognition in three categories. You can submit yourself or a colleague. These awards are open to ALL industry professionals. You do not have to be an IAHSP members to win.
The deadline is June 30th, 2018 for all submittals.
WINNERS will be announced in mid-July and all winners will receive banners they can put on their sites, marketing literature and email signatures.
The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’sMOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.” Secure your spot NOW and get the best available pricing! Ticket prices go UP June 15th!
NOTE: If you need to pay 50% now and 50% later, you can do that when registering!
AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!
We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event! You can meet them at our EXPO NIGHT on Oct 18th!
The Staging Industry is full of talented individuals and companies that do amazing work around the GLOBE! There are sites that recognize “Best Of” for more designer related businesses, and we wanted to have recognition for Home Staging Business Owners. IAHSP® – The International Association of Home Staging Professionals® – will annually recognize the achievements of industry professionals in three categories:
BEST of IAHSP® – Staging Excellence
You must submit at least 3 Staging projects and the RESULTS of those projects (how quickly a property sold or how much more a client received over list). You can provide a link to the property photos and the testimonial on the property.
BEST of IAHSP® – Customer Service
You must simply submit a minimum of 5 Testimonials for the Customer Service Award that share about you and your work.
Best of IAHSP® – Industry Leadership
You must share how you are helping in a Leadership Role in the Home Staging Industry. This could be a training company owner, an industry association leader, or mentorship role that you have formally or informally where you help other colleagues.
You can submit yourself or a deserving colleague for these awards. We do need their name and email address if they are not self-submitting for the awards so we may reach out to them for the necessary information.
Nominees will be reviewed and approved based on criteria submitted. You will be notified via email that you have been selected as one of this year’s winners, and will be provided a banner logo you can display on your websites and marketing materials.
Note: You do not need to be an IAHSP Member to win these awards. The Best of IAHSP Awards will recognize all who qualify.
ADDITIONAL OPPORTUNITY TO BE RECOGNIZED IN THE HOME STAGING INDUSTRY:
Home Staging Industry Specific Awards in multiple categories will be recognized at the annual IAHSP® Conference & EXPO! This is a separate industry recognition with top winners per category.
Are Real Estate Agents Allowed to Own a Home Staging Business?
by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)
The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry! In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design. Yes, there are crossover elements with our sister industries: Interior Design, Home Decorating, Professional Organizing and even Feng Shui. However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time! Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.
Now – Real Estate Agents – can you own and operate a Home Staging Business? The answer is YES!
The industry is a free market industry. There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently. A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!
In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers. In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®. As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale. The industry has evolved greatly since then, but its birth was rooted in Real Estate!
Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.
First, get some education. Earn an approved Industry Accreditation or Designation. Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you. Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses. IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site. Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards. INVEST in your education from the start so you do not struggle and guess at how to be successful.
A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging. Staging is not just adding a few plants and towels to a property. It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.
There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts. The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you. Not all Home Stagers have huge warehouses and invest in inventory. There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties. You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory. Again, how you grow your business and the services you decide to provide are up to you.
HOW DO YOU MINIMIZE CONCERNS?
You would essentially be working with your colleagues/competitors. This can present a sticky situation if you are in an area where competition and possible distrust exists.
You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.
Will you steal my client? The trust factor with this relationship is key. Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline. That shows integrity.
What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %). See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you. That shows ultimate integrity.
Is it WISE to DIVERSIFY in Business? YES.
Depending on your market and your financial goals, having more than one income stream is wise. There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success. There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry. It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision. Home Staging provides you with another option for income. You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.
BOTTOM LINE: If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both. Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business. As the saying goes, “Do what you love and you will never WORK a day in your life!”
The International Association of Home Staging Professionals® (IAHSP®) hosted its first European Conference & EXPO April 14th in ROME! We were thrilled with the turnout for this inaugural event and pleased to have 10 countries represented! This event was organized by our IAHSP EU President, Sanja Radovanovic, Vice President, Verena Mumford and member, Donia Prengemann who all did an outstanding job. With support from IAHSP International Leadership, this event was polished, professional and ignited the passion we all have for the Home Staging industry!
(pictured: 2018 IAHSP Europe Conference Speakers)
Below is a brief synopsis of what happened during this event, and what the future holds for all of our current and future members in Europe and Asia!
April 13th we held a dinner for out of town attendees and had a great time getting to know each other at a fabulous restaurant in the heart of Rome.
Saturday morning, April 14th, we kicked off the conference with opening talk by Jennie Norris, our IAHSP International Chairwoman. With the topic matching the theme of “Raise the Bar, “ Jennie encouraged all attendees to find ways to get better in business, communication and Staging, and Raise the Bar for the industry. Next up was Kat Troulinos who shared how to give clients a “WOW Me Experience” with Staging – finding ways to set ourselves apart from the rest and do more than what is expected in our Staging. Paula Bullard shared her business journey in Holland and how she grew including how to source and store inventory used in Staging and how to earn income off this service.
Cindy Lin came from Paris where she is earning her Masters in Photography, and shared about different types of cameras, as well as how to take photos that showcase your work and support your brand. Next we heard from Massimo Caiazzo who shared an insightful and in-depth look at the correlation between physiology and color, teaching how color impacts all of our senses, and encouraged us to use color to elicit emotions for our clients and work. Sandra Holmes, IAHSP International Leadership Team, offered up key advice and tips to separate your company from the rest by paying attention to the details in Staging, showcasing her Staging work in photos and video. We had the privilege of hearing from ReMax Italy President,Dario Castiglia, who shared about his goal of teaching his company agents to use Home Staging, and provided insightful statistics reflecting the growth of Home Staging in the Italian market. Laura Vimercati shared about how she is helping to educate ReMax agents about Home Staging in Italy with her training course. We also heard from Kati Israel & Thomas Williams, ReMax agents in Estonia and Germany who are venturing to Ibiza where they will continue their success in the real estate industry. Both are strong advocates for Home Staging in the real estate industry and we know will continue to share the importance of including this service for properties sold throughout Europe.
We heard from the two IAHSP Approved Home Staging Schools – Home Philosophy Academy in Italy and Escuela Madrileña de Decoración from Spain. Francesca Greco and Raquel Simon did an outstanding job sharing about their schools and the educational offerings provided to students.
We heard from the various Home Staging Association leaders representing approved affiliate associations from Europe and Japan. They shared how each of their associations are growing, how Home Staging is gaining hold in each country, as well as their plans for the future. We were very impressed with what they shared and the global growth of Home Staging in each country.
The event wrapped up with a KEYNOTE Speech from Barb Schwarz, The Creator of Home Staging® and Founder of IAHSP who inspired all in the audience with her wisdom, passion and humor. The audience went from laughing to crying to cheering as she shared from her 46 years of experience building the Home Staging industry from 1972 to the present.
After the Conference, we all adjourned to the rooftop of the Hotel Savoy where we danced and celebrated the success of the event! It was the perfect way to end the conference in a way that allowed us all to have fun and enjoy the success of this event!
(Pictured: IAHSP International Association – the Past, Present & Future of the Association serving the Home Staging industry!)
Before departing for the US, a small group had one last dinner with Barb – and saw the Trevi Fountain at night!
IAHSP-EUROPE is an official sister association under IAHSP International and represents the hard work and effort of our European Team headed by Sanja Radovanovic, President of IAHSP-EU, Verena Mumford, Vice President and Donia Prengemann, Web Designer and Consultant.
IAHSP International Ownership and Leadership Team:Jennie Norris, John Norris, Lyn Spaeth, Bette Vos, and Sandra Holmes.
We are so excited to have Joseph Haecker – DezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!! Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees! They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members! Go to www.iahspconexpo.com to get your tickets TODAY!! You can take advantage of a 50% now 50% later payment plan!
Nominations are now OPEN for the 2018 Staging Industry Awards! You can nominate yourself or a deserving colleague that qualifies in the categories below! Go to www.iahspstagingindustryawards.com and complete the form submission. Any attachments with examples of work would be submitted to Jennie@iahsp.com.
Deadline for Submissions: Tuesday, September 4th, 2018 at midnight.
Awards will be given out at the 2018 IAHSP Conference & EXPO Awards Dinner in Charlotte, NC on October 19th! NOTE: Winners do not have to be present to win but we encourage attendance the IAHSP Conference & EXPO! Go to www.iahspconexpo.com to get information about the Conference and register!
Top Vacant Staging: This Award will be given to individuals or Staging team that demonstrates excellence in Vacant Staging. Projects will be evaluated based on criteria submitted including property price point, Staging budget, and finished product. There will be multiple winners in this category.
Top Occupied Staging: This Award will be given to individual or Staging team that demonstrates excellence in Occupied Hands-on Staging. Submittals should include details on the project, scope of work, before and after photos, and final outcome. There will be multiple winners in this category.
Top Team: This Award will be given to Top Staging Teams (2 or more) and based on information submitted. We encourage you to submit testimonials from clients, as well as description of your team and why you believe your team is deserving of this award. There will be multiple winners in this category.
Top Individual: This Award will be given to top Individual Stagers that work solo without a formal team in place. You Stage your own properties, you may have delivery people that help, but run your company as a sole proprietor or LLC and do not have other team members. There will be multiple winners in this category.
Rising Star: This Award is given to Stagers that started their business in 2017 to the present. We want to know what you have accomplished so far in your business so please share your successes, statistics and anything else you believe is relevant for evaluating you for this award. There will be multiple winners in this category.
Top IAHSP Chapter: This Award is given to the IAHSP Regional Chapter that has demonstrated leadership, inclusiveness, and growth, and is making a difference in the Staging Industry. There will be one winner in this category.
Barb Schwarz Staging Award of Excellence: This Award is given to the individual that is recognized for his or her contribution to the Home Staging industry with their Staging quality, service excellence, leadership in the industry, mentoring others, and represents the highest standard of Staging. There will be one winner in this category.