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Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

The SCOTT BROTHERS – Stars of HGTV’s Hit Show – The Property Brothers – LIVE! Join us March 16th at 1 PM PST!

Join us Friday, March 16th at 1 PM PST – on Dezign Talk LIVE!

Jonathan and Drew are the KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO – Oct 19th! www.iahspconexpo.com

Join us LIVE to talk about what they are up to now and what we will hear in October! Go to https://www.facebook.com/joseph.haecker to watch LIVE!!

2018 Staging Industry Awards – NOW TAKING NOMINATIONS!

Nominations are now OPEN for the 2018 Staging Industry Awards!  You can nominate yourself or a deserving colleague that qualifies in the categories below!  Go to www.iahspstagingindustryawards.com and complete the form submission.  Any attachments with examples of work would be submitted to Jennie@iahsp.com.

Deadline for Submissions:  Tuesday, September 4th, 2018 at midnight.

Awards will be given out at the 2018 IAHSP Conference & EXPO Awards Dinner in Charlotte, NC on October 19th!  NOTE:  Winners do not have to be present to win but we encourage attendance the IAHSP Conference & EXPO!  Go to www.iahspconexpo.com to get information about the Conference and register!

 

2018 Award Categories Promo

Top Vacant Staging:  This Award will be given to individuals or Staging team that demonstrates excellence in Vacant Staging.  Projects will be evaluated based on criteria submitted including property price point, Staging budget, and finished product.  There will be multiple winners in this category.

Top Occupied Staging:  This Award will be given to individual or Staging team that demonstrates excellence in Occupied Hands-on Staging.  Submittals should include details on the project, scope of work, before and after photos, and final outcome.  There will be multiple winners in this category.

Top Team:  This Award will be given to Top Staging Teams (2 or more) and based on information submitted. We encourage you to submit testimonials from clients, as well as description of your team and why you believe your team is deserving of this award.  There will be multiple winners in this category.

Top Individual:  This Award will be given to top Individual Stagers that work solo without a formal team in place.  You Stage your own properties, you may have delivery people that help, but run your company as a sole proprietor or LLC and do not have other team members.  There will be multiple winners in this category.

Rising Star:  This Award is given to Stagers that started their business in 2017 to the present.  We want to know what you have accomplished so far in your business so please share your successes, statistics and anything else you believe is relevant for evaluating you for this award.  There will be multiple winners in this category.

Top IAHSP Chapter:  This Award is given to the IAHSP Regional Chapter that has demonstrated leadership, inclusiveness, and growth, and is making a difference in the Staging Industry. There will be one winner in this category.

Barb Schwarz Staging Award of Excellence:  This Award is given to the individual that is recognized for his or her contribution to the Home Staging industry with their Staging quality, service excellence, leadership in the industry, mentoring others, and represents the highest standard of Staging.  There will be one winner in this category.

Go to www.iahspstagingindustryawards.com and complete the form submission.

Early Bird Pricing for 2018 IAHSP Conference & EXPO ends March 15th! Reserve your Seat NOW!

The Early Bird pricing for the 2018 IAHSP Conference & EXPO Oct 18-20th ENDS March 15th!  Don’t wait to secure your spot at the Home Staging Industry’s hottest event of 2018!  We have the Property Brothers – Drew & Jonathan Scott – coming to share with all of our attendees and will be doing a Meet N Greet and Book Signing with ALL ATTENDEES!

Early Bird Mar 15 Promo

Pay 50% now and 50% later to secure your spot!*  Don’t miss out!  There are a few VIP Seats still available – and then we will be offering PREFERRED SEATING to the next slate of registrants!  ALL Attendees receive their IAHSP-LHS – Luxury Home Staging Designation INCLUDED in their ticket price!

Scott Brothers Conf Promo

There is SO MUCH OFFERED at this event – Over 25 companies displaying their services and products that want to meet YOU!  Over 18 TOP LEVEL SPEAKERS coming to share their expertise with YOU!  And hundreds of industry colleagues coming together from around the world! 

It is your GETAWAY with a TAKEAWAY!  Find out more at www.iahspconexpo.com.

*VIP and Preferred Seating spots will not be confirmed until your ticket is paid in full.

 

Home Staging Talk Show LIVE – Join us this WED at 9:30 AM MST!

Join us for our next episode of the Home Staging Talk Show LIVE!  Brought to you by IAHSP – the International Association of Home Staging Professionals!  Want to sponsor this show?  Email jennie@iahsp.com to find out how you can be part of the viral exposure and growth!

Episode 2 promo

Home Staging Talk Show LIVE

Home Staging Talk Promo

Join us WEDNESDAY MORNINGS – 9:30 AM – MST – for a LIVE interactive talk show where we will talk about the Home Staging industry – the ins and outs, have great guests featured on the show from industry pros to companies that support the industry and other guests that can help us all grow our businesses!

This show is LIVE on Facebook – and you can call in and be part of the show – talk to our guests, share and ask questions – and JOIN THE CONVERSATION!  And remember to SHARE – #sharingiscaring

Our inaugural show is this coming Wednesday, Feb 21st at 9:30 AM MST – where we will feature Kevin Htain & Edi Keech as they share True Tales of Trials and Successes and what you WISH you had known when getting started!


Home Staging Talk Show Live is brought to you by IAHSP – The International Association of Home Staging Professionals.

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Scott Hansen – Keynote Speaker for IAHSP 2018 Conference & EXPO Saturday, Oct 20th Session!

We are excited to have SCOTT HANSEN, Best Selling Author, Speaker, and Business Coach joining us for our SATURDAY, Oct 20th Conference Session as our KEYNOTE SPEAKER!  He will challenge, inspire and educate us about what it takes to increase our business success on all levels!  Go to www.iahspconexpo.com to learn more and reserve your seat at the Home Staging Industry’s most anticipated event of the year!!

Scott Hansen KeynoteIn addition – we have the SCOTT BROTHERS joining us Friday, Oct. 19th as our FEATURED KEYNOTE SPEAKERS!! . . . and you will earn your LUXURY HOME STAGING DESIGNATION!  We are your GETAWAY with a TAKEAWAY!!

Advanced Stager Training Workshop

Join us for the event hosted by IAHSP in collaboration with HSRA and RAVE Staging & Design.

SPACE IS LIMITED!  Join industry colleagues for an intensive, collaborative workshop where open discussions will take place intended to help move your business forward!  Tickets are on sale now.   There are qualifications for attendance that you must meet.

Advanced Stager Training promo

Social Commerce Infographic for you!

Check out this link to a really in-depth Infographic that you can use for your business to better understand Social Media and E-Commerce!  This comes to us courtesy of Josh Wardini – Workflow Expert | Editorial Contributor | Aspiring Rock Climber   www.au.16best.net

https://www.16best.net/blog/social-networks-and-their-importance-in-ecommerce-gateways/

Changes to Facebook and How Your Audience Will Engage with YOU

This information is important for anyone that uses Facebook to help build their business or groups.  Facebook is changing the way we engage on their platform, and this is a BIG difference from what we have been used to doing.

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This content is reposted from Social Media Examiner: Michael Stelzner michael@socialmediaexaminer.com:

On January 11th, Mark Zuckerberg (Facebook’s CEO) said that Facebook’s mission is to bring people closer together.  He went on to say, “but recently we’ve gotten feedback from our community that public content–posts from businesses, brands, and media–is crowding out the personal moments.”

Mark then dropped the bombshell, “Based on this, we’re making a major change to how we build Facebook.”

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” said Adam.

My opinion: It’s been my experience that historically they have said, “may or may not.” I interpret this may as a “will.” 

Fact 4: “Over the next few months, we’ll be making updates to ranking,” said Adam.  Mark clarified, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed.”

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.  Now at this point, you might be wondering, “are you kidding me?”  You might be thinking, “how could it get any worse?”

I have more data to share. Here we go.

#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group (which I belong to), Adam said the following, “The update applies to all post types, from pages and people.”

So if you’ve been thinking, “I use my personal profile. This doesn’t apply to me,” think again.

If you’re thinking of starting a group and hoping that will allow your posts to be seen, that’s not the solution. Those are still posts from people and the content itself is still subject to the News Feed algorithm.

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

I believe this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point it should be very clear that your strategy has got to change.

I’m working my keynote slides for Social Media Marketing World 2018 and have given a LOT of thought to what the next steps are for us marketers.

I’m going to lay out some of my first ideas below:

Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

For more information on how to understand these changes and how you can respond to continue to use Facebook to build your brand, go to https://www.socialmediaexaminer.com/smmworld/

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From Jennie Norris:  “What does this mean for YOU:  As someone that uses Facebook for a variety of goals, this is a HUGE change, but you can still be successful in how you get exposure on FB using the following parameters:

This means any time you purposely post something that asks a question only, these will be demoted in News Feeds.  Instead Facebook wants to honor ENGAGEMENT posts – where people comment, and the longer the comments the better.

Find ways to use LIVE VIDEO – this type of media will be honored as a priority for your feed.

COMMENT on other people’s posts and ASK FOR ENGAGEMENT on yours.  The LONGER the comment the BETTER!  Encourage your followers and members not to just simply LIKE a post – but to actually comment and share.”