Come meet the SCOTT BROTHERS LIVE in Charlotte – Oct 19th! Keynote Speakers for the IAHSP Conference & EXPO Oct 18-20!

If you are a FAN of the Scott Brothers – HGTV’s “Property Brothers” (and let’s face it – who isn’t??) – then you HAVE to get your ticket to the Home Staging Industry’s hottest educational Conference & Expo!  It all happens Oct 18-20, 2018 – in Charlotte!  This event is open to ANYONE in the industry including Designers, Decorators, and Home Stagers who have one of the approved credentials listed on the www.iahsp.com site.

 

Meet the Scott Brothers LIVE and in person as they share their wisdom with all attendees, AND then have a personal meet and greet and book signing with them!

This is all part of the IAHSP Conference & EXPO – a 2 1/2 day event starting with our Vendor EXPO night – 34 companies coming to display and share their products and services with YOU! You will learn vital information to help your business grow and prosper, plus earn your IAHSP-LHS Designation – Luxury Home Staging!

Go to www.iahspconexpo.com to register NOW and get your ticket to this exciting and highly anticipated industry event!  Use the code SCOTTS to save $50 off your ticket!!

 

Deadline Reminder – IAHSP Staging Industry Awards! Sept 4th

AwardsReminder2018

 

Don’t miss out on being recognized for your TALENT and CONTRIBUTION to the Home Staging Industry!  The 2018 IAHSP Staging Industry Awards will be issued at our 2018 IAHSP Conference & EXPO – Oct 19th during our Red Carpet Gala Awards Dinner!

Get recognized for your talent and growth!  Submit your information by the deadline of Sept 4th!

www.IAHSPStagingIndustryAwards.com

IAHSP® Latin America is Launched!

The International Association of Home Staging Professionals® (IAHSP®) has launched another part of the globe with IAHSP® Latin America officially formed as part of the IAHSP® International Family.  As part of our commitment to expanding Home Staging around the globe and provide a resource for Education, Ethics and Excellence, we are very excited to share this news!

With industry professionals already contacting us from Mexico, Brazil and Uraguay, we know this newest expansion will include many talented individuals working to serve their countries with professionalism and excellence.

IAHSP Latin America - Black Logo

If you or someone you know lives in and serves the Home Staging industry in Latin America, please contact us to be part of the planned growth for that region of the world.  You can email Kevin@iahsp.com or Jennie@iahsp.com

NEW Home Staging Industry Stats Released – Impact of Home Staging on DOM and List Price

The International Association of Home Staging Professionals® (IAHSP® – http://www.iahsp.com), the world’s largest and longest running professional Home Staging Association, has released new industry statistics.  These stats are based on over 2000 properties that have been Staged from around the country.  It provides a snapshot of the impact of Staging on Days on Market (DOM) and List Price of Properties being sold from all major markets in the United States.

Since 1999, IAHSP® provides industry guidance for Staging Excellence, Staging Education and Industry Code of Ethics to which all members adhere.  With thousands of members worldwide, IAHSP® includes Home Staging Business Owners, Real Estate Industry Professionals, and Industry Affiliates as part of its membership.

IAHSP 2018 Stats - Sales price impact

 

Stats 2018 - IAHSP Version

For information on IAHSP® or to join and become a member of the world’s largest Home Staging Association, please go to www.iahsp.com or email Jennie@iahsp.com

IAHSP Recognizes DGHR Home Staging Course – Germany Home Staging Association

DGHR approval logo for blog

The International Association of Home Staging Professionals® (IAHSP®) has approved the DGHR Home Staging Course.

We are pleased to include GERMANY in the growing list of countries who have submitted courses for review and approval by IAHSP®.  Graduates of this course will be aligned with IAHSP® – the largest and oldest international Home Staging Association serving the Home Staging Industry.

The DGHR Home Staging Seminars are being taught over a period of 6 days in 3 parts and close with a written exam.   The DGHR seminars are certified and approved by the German chamber of commerce (IHK Wiesbaden)

For information on joining IAHSP go to iahsp.com.  For information on joining IAHSP-EU, go to IAHSPEurope.com

For more information email iris.houghton@dghr-info.de or go to www.dghr-info.de

Tick Tock – 2018 IAHSP Conference & EXPO Tier 1 Pricing and Preferred Seating ENDS June 15 at midnight!

Don’t miss your chance to SAVE $$ and secure your seat for the Home Staging Industry’s HOTTEST Event of 2018!!  Get your ticket before June 15th at midnight and lock in the lowest available rate with Preferred Seating!

Tick Tock Tier 1 ending promo

Get ready for the SCOTT BROTHERS our Keynote Speakers and ALL the fabulous speakers sharing on vital topics pertinent to your business!

Earn your Luxury Home Staging Designation – IAHSP-LHS!

Meet colleagues from around the globe and be inspired and motivated to take your business to new heights of success as you continue your “Journey to the Top!”

Go to www.iahspconexpo.com or email Christa@iahsp.com or call 844-IAHSP99 for help!

IAHSP Recognizes Deserving Home Staging Professionals with TWO Opportunities for you to WIN and be Acknowledged for your Industry Excellence!

IAHSP® – The International Association of Home Staging Professionals® – has 2 opportunities for YOU to receive the RECOGNITION you DESERVE!  Now is the time to NOMINATE yourself or a DESERVING COLLEAGUE for these awards!  These awards are open to any industry professional!

1) The 2018 IAHSP® Staging Industry Awards

2018 Award Categories Promo

These are specific categories of recognition and there is a limited number of winners per category.  Nominations are being submitted NOW and are open until SEPT 4th at midnight! 

Winners will be announced Friday, Oct 19th at the 2018 IAHSP Conference & EXPO in Charlotte, NC!

Go to IAHSPStagingIndustryAwards.com to submit your information.

 

2) The 2018 BEST OF IAHSP® Awards

Best of IAHSP Awards - Combined Logos

These awards recognize an unlimited number of industry professionals that are deserving of recognition in three categories.  You can submit yourself or a colleague.  These awards are open to ALL industry professionals.  You do not have to be an IAHSP members to win.

The deadline is June 30th, 2018 for all submittals.

WINNERS will be announced in mid-July and all winners will receive banners they can put on their sites, marketing literature and email signatures.

Go to BestofIAHSP.com or BestofHomeStaging.com to submit your information.

 

IAHSP Conf & EXPO – Tier One Pricing ENDS SOON! Buy Your Ticket NOW before prices go UP!

Buy Now

The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’s MOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.”  Secure your spot NOW and get the best available pricing!  Ticket prices go UP June 15th!

NOTE:  If you need to pay 50% now and 50% later, you can do that when registering!

AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!

We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event!  You can meet them at our EXPO NIGHT on Oct 18th!

Go to www.iahspconexpo.com to register now!

2018 Conf Promo with LHS - Tier One pricing ending

 

 

BEST of IAHSP® Awards!

The Staging Industry is full of talented individuals and companies that do amazing work around the GLOBE!  There are sites that recognize “Best Of” for more designer related businesses, and we wanted to have recognition for Home Staging Business Owners.  IAHSP® – The International Association of Home Staging Professionals® – will annually recognize the achievements of industry professionals in three categories:

BEST of IAHSP® – Staging Excellence

You must submit at least 3 Staging projects and the RESULTS of those projects (how quickly a property sold or how much more a client received over list). You can provide a link to the property photos and the testimonial on the property.

BEST of IAHSP® – Customer Service

You must simply submit a minimum of 5 Testimonials for the Customer Service Award that share about you and your work.

Best of IAHSP® – Industry Leadership

You must share how you are helping in a Leadership Role in the Home Staging Industry.  This could be a training company owner, an industry association leader, or mentorship role that you have formally or informally where you help other colleagues.

You can submit yourself or a deserving colleague for these awards.  We do need their name and email address if they are not self-submitting for the awards so we may reach out to them for the necessary information.

SUBMIT YOUR INFORMATION HERE VIA THIS LINK.

Deadline for Submittal is June 30, 2018.  All winners will be announced July 15, 2018.

_______________________________________________________________________________

Nominees will be reviewed and approved based on criteria submitted.  You will be notified via email that you have been selected as one of this year’s winners, and will be provided a banner logo you can display on your websites and marketing materials.

Note:  You do not need to be an IAHSP Member to win these awards.  The Best of IAHSP Awards will recognize all who qualify.

ADDITIONAL OPPORTUNITY TO BE RECOGNIZED IN THE HOME STAGING INDUSTRY:

Home Staging Industry Specific Awards in multiple categories will be recognized at the annual IAHSP® Conference & EXPO!  This is a separate industry recognition with top winners per category.

 

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”