IAHSP-LHS – Luxury Home Specialist Designation NOW available for all to earn via WEBINAR

The IAHSP-LHS Designation that was issued at our IAHSP Conference & EXPO is now available to attend ONLINE! This is your opportunity to ADD this skillset and qualifications to your services as a professional Home Stager or as a Real Estate Agent.


Once you watch the entire session, you will receive your IAHSP-LHS attendance logo. You will have to email Jennie@iahsp.com to receive it. THEN you will have to turn in 3 projects that qualify as LUXURY properties in YOUR market. You will learn what those are once you take the webinar. You will submit your 3 properties for review and when they are approved, you will receive your CERTIFIED LHS Logo.


LHS Designation Course investment: $175.00 USD
LHS Designation – REFRESHER: $85.00 USD
Click Here To Register Now

You will receive the link to the recorded webinar session on your order confirmation page.
Once you attend you will be sent your LHS Logo and a PDF handout of all the slides.

For questions, please email Christa@iahsp.com or call 844-IAHSP99
(If you earned your LHS in the past and would like to take this webinar as a refresher, please email Christa@iahsp.com so we can validate your designation and send you the link for the webinar.)

Check out some of the testimonials from attendees:
“I just completed the Luxury Home Specialist Designation Course. This course includes a significant amount of very useful information. I now understand what constitutes a Luxury Property and how to market my business in order to obtain these types of projects. The resources we have through our IAHSP Vendor Program are invaluable to help control costs while providing a high-quality, upscale look. I found the visuals to be very relevant and helpful. This course was well worth the investment!”  

“The LHS (Luxury Home Specialist) webinar was fantastic. The presentation was extremely informative and interesting. I am a seasoned Stager and I learned so much. Well worth the money and your time to stay up with today’s market and break into the Luxury Market. You owe it to yourself and your clients to be informed on the latest market niches and income opportunities. Thank you IAHSP!”

Confident Color System Course – Enroll NOW! Special Pricing for IAHSP Members!

Do you want to ADD Color Consultation Services to your Home Staging business or just get more confident in using color?

If you answered YES to either of these questions, then you need to enroll in the Confident Color System Course from JoAnne Lenart-Weary – the JLW Company. For 40 years, JoAnne has been part of the evolution of the Decorating, Design and Staging industries. She has built the CCS Course over years of refinement and created a unique and thorough educational experience that provides students with the confidence and excitement needed to confidently work with color.


For information on upcoming courses, and the SPECIAL PRICING being offered to IAHSP Members, go to
https://pages.iahsp.com/confident-color-system-course/ to learn where classes are being held in your area, and also online courses you can take from the comfort of your home or office!


Make sure to mention you are an IAHSP Member to receive your special promotional incentive!

LONDON – Home Staging Business Course – June 10-11

The Accredited Staging Professional (ASP) Home Staging Business Course is being taught LIVE in LONDON – June 10-11. This course is for those interested in starting a successful Home Staging Business or add to their existing business with a firm and proven foundation for success.

The course is Sponsored by IAHSP-EU, Hosted by HSA-UK and taught by Stagedhomes.com Certified ASP Course Trainers, Verena Mumford and Sanja Radovanovic.

To learn more about this course including everything you receive and pricing, go to View Available CoursesRead More

Your course includes lunch on both days, as well as ongoing education and support from industry associations and colleagues. All students will receive a full year membership in IAHSP, IAHSP-EU and HSA-UK – over a $400 value!

IAHSP® Latin America now accepting members!

IAHSP Latin America - Black Logo

 

If you or someone you know is in the Home Staging, Design, Decorating, or other sister industries, the International Association of Home Staging Professionals® has expanded into Latin America and is now accepting members for our IAHSP® Latin America Chapter!

Go to https://pages.iahsp.com/iahsp-latin-america/ to learn more!  Please let us know how we can help support the growth and expansion of Home Staging in Latin America.  We have some great industry professionals who have stepped up to help grow our latest global chapter, and look forward to seeing it thrive!

For more information, please contact Jennie Norris at Jennie@iahsp.com or Kevin Htain at Kevin@iahsp.com.



 

Si usted o alguien que usted conoce pertenece a las industrias Home Staging, Design, Decorating u otras industrias hermanas, la Asociación Internacional de Home Staging Professionals® se ha expandido a América Latina y ahora está aceptando miembros para nuestro Capítulo IAHSP® Latinoamérica.

¡Vaya a https://pages.iahsp.com/iahsp-latin-america/ para obtener más información! Por favor, háganos saber cómo podemos ayudar a apoyar el crecimiento y la expansión de Home Staging en América Latina. Tenemos algunos excelentes profesionales de la industria que se han esforzado por ayudar a hacer crecer nuestro último capítulo mundial y esperamos verlo prosperar.

Para obtener más información, póngase en contacto con Jennie Norris en Jennie@iahsp.com o Kevin Htain en Kevin@iahsp.com.

IAHSP Recognizes DGHR Home Staging Course – Germany Home Staging Association

DGHR approval logo for blog

The International Association of Home Staging Professionals® (IAHSP®) has approved the DGHR Home Staging Course.

We are pleased to include GERMANY in the growing list of countries who have submitted courses for review and approval by IAHSP®.  Graduates of this course will be aligned with IAHSP® – the largest and oldest international Home Staging Association serving the Home Staging Industry.

The DGHR Home Staging Seminars are being taught over a period of 6 days in 3 parts and close with a written exam.   The DGHR seminars are certified and approved by the German chamber of commerce (IHK Wiesbaden)

For information on joining IAHSP go to iahsp.com.  For information on joining IAHSP-EU, go to IAHSPEurope.com

For more information email iris.houghton@dghr-info.de or go to www.dghr-info.de

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

Early Bird Pricing for 2018 IAHSP Conference & EXPO ends March 15th! Reserve your Seat NOW!

The Early Bird pricing for the 2018 IAHSP Conference & EXPO Oct 18-20th ENDS March 15th!  Don’t wait to secure your spot at the Home Staging Industry’s hottest event of 2018!  We have the Property Brothers – Drew & Jonathan Scott – coming to share with all of our attendees and will be doing a Meet N Greet and Book Signing with ALL ATTENDEES!

Early Bird Mar 15 Promo

Pay 50% now and 50% later to secure your spot!*  Don’t miss out!  There are a few VIP Seats still available – and then we will be offering PREFERRED SEATING to the next slate of registrants!  ALL Attendees receive their IAHSP-LHS – Luxury Home Staging Designation INCLUDED in their ticket price!

Scott Brothers Conf Promo

There is SO MUCH OFFERED at this event – Over 25 companies displaying their services and products that want to meet YOU!  Over 18 TOP LEVEL SPEAKERS coming to share their expertise with YOU!  And hundreds of industry colleagues coming together from around the world! 

It is your GETAWAY with a TAKEAWAY!  Find out more at www.iahspconexpo.com.

*VIP and Preferred Seating spots will not be confirmed until your ticket is paid in full.

 

Home Staging Talk Show LIVE – Join us this WED at 9:30 AM MST!

Join us for our next episode of the Home Staging Talk Show LIVE!  Brought to you by IAHSP – the International Association of Home Staging Professionals!  Want to sponsor this show?  Email jennie@iahsp.com to find out how you can be part of the viral exposure and growth!

Episode 2 promo

Advanced Stager Training Workshop

Join us for the event hosted by IAHSP in collaboration with HSRA and RAVE Staging & Design.

SPACE IS LIMITED!  Join industry colleagues for an intensive, collaborative workshop where open discussions will take place intended to help move your business forward!  Tickets are on sale now.   There are qualifications for attendance that you must meet.

Advanced Stager Training promo

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.