Special GIFTS for YOU from IAHSP

‘Tis the Season for Giving and IAHSP has some SPECIAL GIFTS for you! Whether or not you are a member, you can take advantage of these gifts and Save $$! Click on this link to take advantage of your gifts! https://iahsp.com/holiday-promo

GIFT 1: Save $35 OFF the Luxury Home Specialist and/or $35 OFF the Buyer Trends Specialist Courses – Dec 16-17 only!

GIFT 2: DEC 18-19 ONLY! Save $50 OFF your Las Vegas Market Tour – Jan 27th, 2020! Learn how to shop with the pros as part of the IAHSP Wholesale Buying Program that saves the MOST $$ of any industry program!

GIFT 3: DEC 20-21 ONLY! Save 25% OFF VCON – Virtual IAHSP Conference 2019! You can watch ALL the Speakers at your leisure and learn! Don’t let your lack of attendance make you miss out on key education!

7 Reasons Why Real Estate Agents Should NOT Stage Their Listings

7 Reasons Why Real Estate Agents Should NOT Stage Their Listings – by Jennie Norris, IAHSP Chairwoman and Professional Home Stager

Did this title capture your attention?  In truth, we want all properties Staged before hitting the market.  However, if you are a Real Estate Agent, it is important that YOU PERSONALLY are not Staging properties for the following reasons:

  1. You need to use your time wisely.  

We all have 24 hours in the day. Taking any productive time away from making calls and connections to bring you a listing or a buyer, is unwise. Talk to any Business Coach and they will never say, “Suck up all your time doing all the work yourself and do not involve qualified pros in your business.” What IS being taught is, “Find qualified people to add to your overall team and process so your time is leveraged.”

  1. Your income comes from closing a sale, not Staging.  

As a real estate agent, you are paid at closing for selling a house not staging it.  You make FAR MORE when you sell a house and earn your commission than a stager ever will Staging a property.  Are you going to do the home inspection, fix the plumbing and landscaping too?  Understanding you are the Director in the process and bringing in qualified professionals to do the other work will maximize your earnings and your reputation.

  1. Your clients don’t want to hear you criticize their house.  

Why risk the relationship? Do you relish the role of telling a client their house is cluttered, dirty, dated, or smelly? Do you like telling them their pets are too hairy or their housekeeping skills need help?  Do you want to manage the angry teens or divorcing couple when it comes to getting the work done? When you are the one sharing with a homeowner all the things they need to do to get their house ready, they hear, “My house is WRONG,” and then think, “This agent does not even like my house – why do I want them to sell it?” Say goodbye to any referrals.

  1. Objective Recommendations are motivating to a Seller.  

A Stager is not tied to the sale of the property and is seen as truly objective. When agents recommend sellers spend money the seller may believe it is self-serving and the agent is just trying to get them to spend money so the agent can make more commission. When a Stager makes recommendations, they are perceived as necessary investments to help the seller.

  1. Staging is not just removing personal photos and cleaning up messes or adding décor.

Many agents become “Stagents” when dealing with sellers.  Staging involves far more than simply telling a seller to clean, remove photos and pick up the messes or bringing in some décor to highlight surfaces.  Room arrangements, flow, updating, adding elements that appeal to the target Buyer – those are all things a Stager provides. Stagers stay on top of trends for paint colors, materials, furnishings, etc. That is part of the value they provide to clients and sharing that information with sellers helps add value to your process as an agent.

  1. Your insurance does NOT protect you and you are at risk.  

Think about this – you move a piece of furniture in your client’s house and scratch the floor, you damage their furniture, or you bring an item in that damages their house.  Your E&O Insurance does not cover you for liability Staging a house. That activity is on you – and now you are coming out of pocket to pay for repairs and/or replacement of damaged property.  Professional Stagers have liability insurance and coverage of their own staging items. They protect the property owner, their business, and ultimately you from liability.

  1. If you cannot delegate your business will never grow beyond you.  

When you are not able to delegate or involve others that are skilled in an area, you are LIMITING your growth.  Having a 3rd party work with your clients does not mean you are not smart or capable.  It means you understand your value and where your time needs to be invested.  Trying to control everything and believing only you are qualitied to provide certain services, is limiting your growth. Bottom line, working with a professional Stager makes you:

  • Look Larger as a company
  • Appear and act more professional
  • Smarter in how you run your business
  • And allows your client to work with an objective entity

The bottom line for most agents is control.  Trusting someone else to handle your clients is an understandable concern.  You need to find the right people you can trust to put in front of your clients. 

Where do you find professional stagers? To find professional Stagers to partner with, go to www.stagedhomes.com and search the directory of stagers who have been trained and accredited in staging.  One of the foundations taught to the grads of these courses are to, “Honor the Client and Their Possessions,” which means honoring you as a client, honoring the homeowner, and being kind in how messages are shared.  Not all stagers have training and not all training courses teach stagers to be kind, honor the seller and their real estate agent clients. 

What should you expect from your Stager?  Once you have a trusted relationship in place, your stager will be loyal, should support your business events, and should provide referral opportunities for you as well so the relationship is not one-sided.  If a Stager does not understand where they fall in the hierarchy of the real estate process and industry where they serve you as their client, find one who does. 

WHY ATTEND A HOME STAGING CONFERENCE?

WHY ATTEND A HOME STAGING CONFERENCE?

Many of you are probably wondering “WHY would I want t attend a conference – I mean what am I going to learn that I don’t already know? I am successful, I have a good run rate and activity in my business, so these conferences are not really anything I need to attend, Right?”

KNOWLEDGE is POWER. Have you ever heard that saying? Do you believe ALL the info on our industry has already been learned? Do you have any struggles with your business or want to expand into other areas?

www.iahspconexpo.com

From one of our members who wrote to me earlier:

Jennie i have a very established staging company with an 8000sf warehouse, box trucks vendor relationships, team etc. I don’t currently belong to any staging organizations and have never had any specific training. I believe there is value in collaboration with other successful stagers but wonder what do you believe is the biggest value in attending the Nashville conference?

Her answer=
Where do I start? 😁 We have topics that are helpful for any biz owner and sometimes we get so focused on our daily grind we forget about feeding ourselves with things that keep us motivated and inspired. I love attending and seeing colleagues – it opens up my eyes and mind when I meet others and can have discussions.

Every stager has challenge areas and struggles and I sometimes feel that we don’t share those as readily as on the outside looking in it appears that, “wow this stager has it all dialed in!” And we feel we need to keep that impression but secretly we are struggling just like others whether it is how to manage growth or deal with clients or logistics…. some days I feel like I am barely hanging on and other days I feel like, “man! I got this! Life is good and everything is happening the way it needs to be!”

There are newer stagers who struggle with getting clients so they want to learn about marketing and/or pricing. There are stagers who want to advance their biz and learn how to get to that next level and that means biz planning and adding team members or other service and there are established stagers who also news to know what to do to manage their growth and biz processes… there are topics for all levels. It is about learning – sometimes a different perspective or something that validates what you are already doing…

We provide added credentials to help stagers position themselves to develop a market niche which is important for continued growth. In the room will be stagers with 20 and 30,000 sq ft warehouses and some just starting out. The vendor EXPO piece is so valuable- saving 40-60% off retail for furnishings is huge…

The 6+ figure workshop allows us to delve deeper into the areas of challenge an established stager deals with and is very beneficial.

So it all depends on what you need for your biz… if systems and organization or biz structure…. or creative topics…. or marketing and branding (that is a biggie for any biz owner)… u will learn all of that.

Plus it is Fun! It is one time a year we get to combine learning with a celebration of our industry and get away to learn, connect and enjoy our colleagues and refresh our WHY.

GREAT ANSWER! I am proud to be profitable but know there is always room to learn, grow and share!

I appreciated this person reaching out and I provided an honest answer. I have been in this 17 years and I do NOT claim to know everything about running a business. I do know a lot about Staging, marketing, and success – and each time I attend an event where I can hear from another person who may be proficient at something I need, I am open to learning and applying the info in my business.

Come join us! www.iahspconexpo.com

#home #staging #stager #industry #conference #knoweldge #education #training #best #speakers #nashville

Referral Networks – Marketing Smarter Using Relationships

Check out this useful article about developing referral networks. Does most of your business come from referrals? This article is about creating a referral network that actually produces referrals and we thought that you might be interested in it.

https://www.themissionsuite.com/2019/08/how-to-create-a-referral-network-that-actually-produces-referrals/.

Staging Industry Awards Deadline is FRIDAY, Aug 30th!

The IAHSP Staging Industry Awards deadline for submissions is THIS FRIDAY, Aug 30th at 11:45PM. Make sure you get your information submitted on time as there will be no extensions granted.

Voting will begin on August 31st!

Please go to http://www.StagingIndustryAwards.com for more information and to submit a deserving colleague, friend or family member!

IAHSP® Staging Industry Awards Submittals NOW OPEN! Deadline is Aug 27th, 2019.

It’s that time of the year again! Time to award deserving professionals in various categories!

This year we are using an online system to help keep track of submittals and allow us to have voting publicly in a more efficient manner.

The following categories are being recognized this year:

You can learn more by going to www.StagingIndustryAwards.com and please review the criteria for this year’s awards.

One KEY difference is NO SELF NOMINATING is allowed. All submissions need to be done on behalf of a colleague.


THE DEADLINE OF AUGUST 27th at 11:45PM for ALL SUBMISSIONS IS FIRM.

THERE WILL NO ADDED SUBMISSIONS ACCEPTED AFTER THIS DATE.


On Aug 28th, the voting will start for all awards and last until September 9th. WINNERS will be announced at our 2018 IAHSP Conference & EXPO Oct 4th, 2019 during our Denim and Diamond Dinner Cruise!

Best of Home Staging WINNERS Announced!

The 2019 BEST OF HOME STAGING RECIPIENTS have been ANNOUNCED and winners have been sent their 2019 Best of Home Staging logos to share on their sites, social media and marketing literature.


The Best of Home Staging is an annual recognition of Home Staging Industry Professionals in three categories:

  • Staging Excellence
  • Client Care Excellence
  • Industry Leadership

In each category, industry pros were nominated by colleagues, notified of that nomination, and sent logos indicating their potential recognition. Final award recipients were notified this week and we are excited to share the number of recipients from this is year double the number from last year and include recipients from 12 different countries.

The BEST of HOME STAGING Awards are issued by the International Association of Home Staging Professionals®, (IAHSP®) the largest and longest-running Home Staging Industry Association. There were no limitations on who was nominated and recipients are without bias. The awards are not limited to one association, country, or training organization are were open to anyone in the industry who was deserving.

For more information on IAHSP®, please go to www.iahsp.com


Industry colleagues nominating their fellow professional Home Stagers is really wonderful and what was shared about each nominee has been so great to see. It tells me that our work is being noticed, and our industry colleagues are appreciative of each other. In a world where there is a lot of negativity and lack of support for people who “compete” with each other, this is refreshing and part of what we hoped would happen with these industry recognition awards.

Jennie Norris, IAHSP® Chairwoman

BEST of HOME STAGING NOMINEES

The 2019 BEST OF HOME STAGING Nominees have received notification of their recognition as the best in the Home Staging Industry in three possible categories: Staging Excellence, Client Care Excellence and Industry Leadership.

What does this recognition mean and who receives it?

IAHSP (www.iahsp.com) is the world’s LARGEST and LONGEST RUNNING Home Staging Industry Association with thousands of members in over 20 different countries! Since 1999, IAHSP has set standards for Education, Excellence and Ethics for the Home Staging industry around the world. IAHSP issued the very first industry recognition awards in 2003. Since then, it has been our pleasure to continue the tradition of acknowledging talented and dedicated industry members. We want Home Staging Pros to be recognized by a Home Staging entity – and that is why the Best of Home Staging was created.


The Best of Home Staging is not a ranking. It is not specific to one association or country. It encompasses ALL professionals in the industry, regardless of their affiliation and is without bias. The Best of Home Staging is deserving RECOGNITION for those in the industry who are working to advance the professionalism of Home Staging in their work, with their clients and how they serve their fellow industry colleagues. (www.BestofHomeStaging.com)

– Jennie Norris, IAHSP Chairwoman

Staging Excellence: This recognition is for a professional Home Stager who demonstrates excellent skill in Home Staging with how their properties are Staged. Understanding placement, use of color, and working within limitations such as budget and timeframe, these industry pros show time and time again why they are the go-to Stager for clients in their market. Their talent is reflected in the tasteful way they arrange a room so it best fitst with the goal of selling a house. Whether using their own furniture and decor, a third-party resource, or the homeowner’s furnishings, the end result is a marketable product that attracts the target buyer to help the property sell in the quickest time and at the best price.


Customer Service: This recognition is for a professional Home Stager who demonstrates great care in working with their clients. The testimonials they receive reflect their understanding of Home Staging as a PEOPLE business. We work and interact with people and impact their lives with our talent and time. Even though our goal is to create a visually pleasing property that appeals to buyers, ultimately what we do is SERVE others with our time, talent, and care.


Industry Leadership: This recognition is for those industry members who go above their personal businesses and find a way to serve others and lead the industry to new heights of professionalism. These are industry members who serve in leadership within one of the industry associations, whether at the local, national or international level. They can be Home Staging educators, business coaches, business mentors, marketing professionals. It could also be an individual who is setting the example and pace for others who come after them in their city, state or country. They have proven themselves to be reliable, resourceful, dedicated and give of their time, often without remuneration, with the sole purpose of advancing the success and professionalism of the industry.


In all categories, peers can nominate their colleagues or an industry pro can self-nominate – and the submittals provide wonderful reasons why a particular person belongs in one, two or all three of the recognition categories. We will be sharing the complete list of all recipients with the public and congratulate all those who have received a nomination for the Best of Home Staging 2019.

Join Your Colleagues to Learn to Shop at Market!

If you want to learn to shop like the pros – go to www.ShopWholesaleMarket.com and register for one of our upcoming tours! We take you around to key vendors, and because of the collective POWER of our over 4,000 members, we command discounts and incentives unavailable to other groups or to individuals.


We have set up special arrangements with some of the most popular companies who provide:

  • Art
  • Home Accents
  • Furniture – Interior
  • Furniture – Exterior
  • Rugs
  • Pillows
  • Bedding
  • Lamps
  • Greenery
  • Business Services
  • and more!

Not an IAHSP Member yet? It’s easy to join! Simply go to www.iahsp.com and select JOIN. We have association members throughout the world and official Chapters throughout the US, Canada, Europe, Latin America and coming soon – China, Israel, South Africa and Australia!


AssoStaging Launches in Italy!

Founding Members of AssoStaging

AssoStaging is now the only Italian Association of the sector affiliated to the International Association of Home Staging Professionals®, both at IAHSP® Europe and IAHSP® International levels. This is an important recognition for AssoStaging that bases its work on collaboration, ethics and professional ethics, permanent training, synergies between operators, with the shared goal of a real recognition of the profession and an appropriate placement both on the market and at the institutional level. Joining IAHSP® is certainly a benefit for growth and enlargement of horizons.

It is the first and today, the only, Italian National Home Staging Association that adheres to a Confederal system such as Unione Confcommercio Imprese per l’Italia” through Unione Confcommercio Milano Milano Lodi Monza & Brianza.


𝐀𝐬𝐬𝐨𝐒𝐭𝐚𝐠𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐨𝐧𝐥𝐲 𝐈𝐭𝐚𝐥𝐢𝐚𝐧 𝐇𝐨𝐦𝐞 𝐒𝐭𝐚𝐠𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐝 to the International Association of Home Staging Professionals and IAHSP Europe – International Association of Home Staging Professionals
We are proud to be able to affiliate the newly born Italian Association in order for us to build a future of successes and sharing together! 

– Francesca Greco, Founding Member, AssoStaging