2018 IAHSP Conference a HUGE Success!

We just completed our 2018 IAHSP Conference & EXPO and the positive reviews are pouring in!  We are so THANKFUL to those who attended and experienced this exceptional event!  We are GRATEFUL for those who volunteered their time and resources to help make this event happen!  And we are APPRECIATIVE of all the Vendor Sponsors who supported our event and displayed at our EXPO and throughout the weekend!

 

Your Leadership TeamThe Fab 4 – Lyn Spaeth, Jennie Norris, Sandra Holmes & Bette Vos – with the Scott Brothers! (Jonathan and Drew).  We were thrilled to bring the Dynamic Duo to YOU as our Featured Speakers!

WATCH the video montage from our event!

 

We SOLD OUT the venue so next year we are going bigger!!  The Speakers were all top-notch – funny, engaging, inspiring, motivational – and each attendee took away key action items to implement immediately to help their business continue to thrive!  Thank you to all of our conference speakers!! You added so much to this year’s event – and inspired everyone!

One of the highlights was the Keynote Speech with the SCOTT BROTHERS!  They are every bit as nice in person as they are on television – and very engaging.  They gave a great talk and then posed for over an hour for photos during their book signing.  I am sure their cheeks must have been sore from smiling so much!

 

 

Our Business Keynote, Scott Hansen, delivered a great talk challenging us to out-sell, out-smart, and out-market out competition so we can out-earn them!  Scott hails from Chicago and has a hugely successful Podcast called, Success Hackers, so look it up as it is a great resource!

Many of our attendees were also excited to meet Barb Schwarz, the Creator of Home Staging, in person!  Barb gave a heartfelt Inspirational Keynote Speech that had lots of attendees in tears.  It was great to have her with us and to see all those taking pictures and enjoying meeting her for the first time or reconnecting after a long absence!

We were thrilled to host so many of our IAHSP-Europe Colleagues – sisters and brothers from overseas!  They added a true International Element to the event and we hope many more join us next year!!

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Our Awards Evening resulted in a lot of deserving industry professionals being recognized for their talent!

We recognized Top Occupied Stager, Top Vacant Stager, Top Individual Stager, and Top Staging Team.  We always recognize the Rising Star – this year we had 4 runner-ups and the winner was Joseph Sipp, a talented 18 year old from Orlando, FL who has a thriving Staging business he started at 17 years old!

Our IAHSP Chapter of the Year is the Charlotte IAHSP Regional Chapter!  These members stepped up and supported our event, and the votes cast for this award made them the winner!  Our 2018 IAHSP Spirit Award Winners are Sanja Radovanovic, IAHSP EU President, and Christa Jessup, IAHSP Vendor Relations Director.  Both are so deserving for their time and effort they put towards growing IAHSP!  Barb Schwarz received the Founders Award recognizing her as the Founder of Home Staging (1972) and the Founder of IAHSP (1999).  And the Barb Schwarz Staging Award of Excellence went to Blair Hamaty of Setting the Space.  Blair has helped mentor colleagues and has grown one of the largest and most diversified Staging businesses!  It was a joy to be able to recognize all the deserving winners in each category!

Plans are already underway for our 2019 Conference & EXPO – we are heading to NASHVILLE!  Look for special announcements for our 2018 Attendees and ticket sales will start in November!!

www.iahspconexpo.com

International Association of Home Staging Professionals   844-IAHSP99 – http://www.iahsp.com

Early Bird Pricing for 2018 IAHSP Conference & EXPO ends March 15th! Reserve your Seat NOW!

The Early Bird pricing for the 2018 IAHSP Conference & EXPO Oct 18-20th ENDS March 15th!  Don’t wait to secure your spot at the Home Staging Industry’s hottest event of 2018!  We have the Property Brothers – Drew & Jonathan Scott – coming to share with all of our attendees and will be doing a Meet N Greet and Book Signing with ALL ATTENDEES!

Early Bird Mar 15 Promo

Pay 50% now and 50% later to secure your spot!*  Don’t miss out!  There are a few VIP Seats still available – and then we will be offering PREFERRED SEATING to the next slate of registrants!  ALL Attendees receive their IAHSP-LHS – Luxury Home Staging Designation INCLUDED in their ticket price!

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There is SO MUCH OFFERED at this event – Over 25 companies displaying their services and products that want to meet YOU!  Over 18 TOP LEVEL SPEAKERS coming to share their expertise with YOU!  And hundreds of industry colleagues coming together from around the world! 

It is your GETAWAY with a TAKEAWAY!  Find out more at www.iahspconexpo.com.

*VIP and Preferred Seating spots will not be confirmed until your ticket is paid in full.

 

Home Staging Talk Show LIVE – Join us this WED at 9:30 AM MST!

Join us for our next episode of the Home Staging Talk Show LIVE!  Brought to you by IAHSP – the International Association of Home Staging Professionals!  Want to sponsor this show?  Email jennie@iahsp.com to find out how you can be part of the viral exposure and growth!

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Scott Hansen – Keynote Speaker for IAHSP 2018 Conference & EXPO Saturday, Oct 20th Session!

We are excited to have SCOTT HANSEN, Best Selling Author, Speaker, and Business Coach joining us for our SATURDAY, Oct 20th Conference Session as our KEYNOTE SPEAKER!  He will challenge, inspire and educate us about what it takes to increase our business success on all levels!  Go to www.iahspconexpo.com to learn more and reserve your seat at the Home Staging Industry’s most anticipated event of the year!!

Scott Hansen KeynoteIn addition – we have the SCOTT BROTHERS joining us Friday, Oct. 19th as our FEATURED KEYNOTE SPEAKERS!! . . . and you will earn your LUXURY HOME STAGING DESIGNATION!  We are your GETAWAY with a TAKEAWAY!!

Advanced Stager Training Workshop

Join us for the event hosted by IAHSP in collaboration with HSRA and RAVE Staging & Design.

SPACE IS LIMITED!  Join industry colleagues for an intensive, collaborative workshop where open discussions will take place intended to help move your business forward!  Tickets are on sale now.   There are qualifications for attendance that you must meet.

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Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.

Don’t Drop the Ball! IAHSP 2018 Conference & EXPO Super Early Bird Price ends tomorrow!

When the ball drops in Times Square, prices go UP for the 2018 IAHSP Conference & EXPO!  Get your ticket NOW and save $$!  

Super Early Bird Promo

There is still room for our VIP section where you get preferred seating, first in line for the Meet & Greet with the Scott Brothers, priority Registration and some extra goodies that general attendees will not receive!!  Space is limited!!  Get your ticket now to lock in your VIP spot!

Go to www.iahspconexpo.com to register!

 

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

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Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

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KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 6th Day Before Christmas IAHSP Gave to Me . . .

On the 6th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Norris Speaker PromoJennie Norris is the Chairwoman for IAHSP® International, President & CEO of Stagedhomes.com, and Owner & Principal Home Stager for Sensational Home Staging. She is a Certified ASP® and ASPM® Course Trainer and as a professional speaker, she presents the Accredited Staging Professional® (ASP®) Course on behalf of Stagedhomes.com throughout North America. Jennie has been featured in national and local television segments, publications, and radio. She is the only two‐time Winner of the Staging Award of Excellence and was the first recipient of the IAHSP® Staging Spirit Award.

She launched the first Home Staging company in the Sacramento region and now owns and operates a successful Home Staging company in Denver.Having personally Staged over 4,300 houses for sale since 2002 she has educated thousands of Realtors, Stagers and Sellers about Home Staging, and has helped mentor Home Staging colleagues as a Business Coach and Trainer. She and her team Stage properties throughout the greater Denver region, from modest to multi-million dollar properties.

Jennie is the President of the Denver IAHSP® Regional Chapter, and is the co‐author of “Marketing Made Simple: The Key to Succeeding in Business.” She is also a professional blogger, author, and social media networking expert. Jennie earned her B.A. from UCLA.

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Naheed Oberfeld is a Success Strategist who works with passionate and driven business owners and Professionals who are respected experts in their field. She helps them achieve greater financial success by showing them how to effortlessly attract their ideal clients, confidently charge the true value of their products and services, overcome debilitating boom and bust cycles, and shed patterns of procrastination and stress.

With 15 years of experience in the corporate world, including fortune 100 companies, Naheed left the Finance industry to embark upon her passion; empowering others to create financially rewarding businesses without stress and struggle. She works with clients from all over the world helping them to overcome their personal and professional blocks to achieve a happier and more abundant life.

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As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged thousands of hours on the platform.  Over one million REALTORS® have attended her various programs.  Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide.  Barb is a leader, innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs.

In 1999, Barb founded the International Association of Home Staging Professionals®, and in 2005 launched the IAHSP® Foundation, a non-profit organization, so that association members could give back to their communities. She remains active in IAHSP® as part of the International Board and these days enjoys spending time with her husband, Kirk, growing a spectacular garden, and her fur babies, Happy, Whidbey and Bo.