Tick Tock – 2018 IAHSP Conference & EXPO Tier 1 Pricing and Preferred Seating ENDS June 15 at midnight!

Don’t miss your chance to SAVE $$ and secure your seat for the Home Staging Industry’s HOTTEST Event of 2018!!  Get your ticket before June 15th at midnight and lock in the lowest available rate with Preferred Seating!

Tick Tock Tier 1 ending promo

Get ready for the SCOTT BROTHERS our Keynote Speakers and ALL the fabulous speakers sharing on vital topics pertinent to your business!

Earn your Luxury Home Staging Designation – IAHSP-LHS!

Meet colleagues from around the globe and be inspired and motivated to take your business to new heights of success as you continue your “Journey to the Top!”

Go to www.iahspconexpo.com or email Christa@iahsp.com or call 844-IAHSP99 for help!

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

2018 Staging Industry Awards – NOW TAKING NOMINATIONS!

Nominations are now OPEN for the 2018 Staging Industry Awards!  You can nominate yourself or a deserving colleague that qualifies in the categories below!  Go to www.iahspstagingindustryawards.com and complete the form submission.  Any attachments with examples of work would be submitted to Jennie@iahsp.com.

Deadline for Submissions:  Tuesday, September 4th, 2018 at midnight.

Awards will be given out at the 2018 IAHSP Conference & EXPO Awards Dinner in Charlotte, NC on October 19th!  NOTE:  Winners do not have to be present to win but we encourage attendance the IAHSP Conference & EXPO!  Go to www.iahspconexpo.com to get information about the Conference and register!

 

2018 Award Categories Promo

Top Vacant Staging:  This Award will be given to individuals or Staging team that demonstrates excellence in Vacant Staging.  Projects will be evaluated based on criteria submitted including property price point, Staging budget, and finished product.  There will be multiple winners in this category.

Top Occupied Staging:  This Award will be given to individual or Staging team that demonstrates excellence in Occupied Hands-on Staging.  Submittals should include details on the project, scope of work, before and after photos, and final outcome.  There will be multiple winners in this category.

Top Team:  This Award will be given to Top Staging Teams (2 or more) and based on information submitted. We encourage you to submit testimonials from clients, as well as description of your team and why you believe your team is deserving of this award.  There will be multiple winners in this category.

Top Individual:  This Award will be given to top Individual Stagers that work solo without a formal team in place.  You Stage your own properties, you may have delivery people that help, but run your company as a sole proprietor or LLC and do not have other team members.  There will be multiple winners in this category.

Rising Star:  This Award is given to Stagers that started their business in 2017 to the present.  We want to know what you have accomplished so far in your business so please share your successes, statistics and anything else you believe is relevant for evaluating you for this award.  There will be multiple winners in this category.

Top IAHSP Chapter:  This Award is given to the IAHSP Regional Chapter that has demonstrated leadership, inclusiveness, and growth, and is making a difference in the Staging Industry. There will be one winner in this category.

Barb Schwarz Staging Award of Excellence:  This Award is given to the individual that is recognized for his or her contribution to the Home Staging industry with their Staging quality, service excellence, leadership in the industry, mentoring others, and represents the highest standard of Staging.  There will be one winner in this category.

Go to www.iahspstagingindustryawards.com and complete the form submission.

Don’t Drop the Ball! IAHSP 2018 Conference & EXPO Super Early Bird Price ends tomorrow!

When the ball drops in Times Square, prices go UP for the 2018 IAHSP Conference & EXPO!  Get your ticket NOW and save $$!  

Super Early Bird Promo

There is still room for our VIP section where you get preferred seating, first in line for the Meet & Greet with the Scott Brothers, priority Registration and some extra goodies that general attendees will not receive!!  Space is limited!!  Get your ticket now to lock in your VIP spot!

Go to www.iahspconexpo.com to register!

 

On the Day of Christmas Eve . . .IAHSP Gave to me . . .Did you REALLY have to wonder?

On the Day of Christmas Eve . . . the Day Before Christmas Day . . . IAHSP Gave to YOU – THE SCOTT BROTHERS!!  Of course it bears repeating that we have secured THE HOTTEST TICKET IN TOWN as KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO in Charlotte, NC – Oct 18-20!

Scott Brothers Conf Promo

You won’t want to miss out on all the amazing Speakers we have lined up!  Everyone sharing is an INDUSTRY LEADER AND/OR EXPERT – sharing on Marketing, Business Development, Industry Trends, and Business Growth to help YOU along your JOURNEY TO THE TOP!

Super Early Bird pricing ENDS DEC 31st and PRICES WILL GO UP!!  Get your TICKET NOW and be one of the 120 Special VIPs that will get Preferred Seating, Priority Registration, First in Line for the Meet & Greet-Book Signing and other special perks that regular ticketed attendees will not receive!  Go to www.iahspconexpo.com to register now!

On the 3rd Day Before Christmas, IAHSP Gave to me . . .

On the 3rd Day Before Christmas IAHSP Gave to Me -Your Luxury Home Staging Designation!  If you want to break into this market niche or learn more about how to refine what you already do for Luxury Properties, then you are coming to the right Conference! 

IAHSP is your GETAWAY with a TAKEAWAY!  Our Conferences always have a high-education level and we are the ONLY industry conference that actually GIVES YOU added CREDENTIALS that you EARN at our conference!!  This IAHSP-LHS Designation will be taught by Debbie Boggs, Blair Hamaty, Sandra Holmes, and Karen Mendenhall – all top Stagers in their markets and leaders in our industry!  The Designation comes INCLUDED with your 2018 IAHSP Conference & EXPO ticket! 

Go to www.iahspconexpo.com to get your ticket before prices go up!!

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On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 11th Day Before Christmas IAHSP Gave to me…

On the 11th Day Before Christmas IAHSP Gave to me – amazing SPEAKERS that have committed to share at our 2018 IAHSP Conference & EXPO! We have 23 talented industry experts coming to share with YOU!  Here is a look at a few of them!

Berns Speaker Promo

Fred Berns is among the biggest names in the business of interior design.  He’s an award-winning coach, promotional copywriter and professional speaker who trains and creates promotional materials for design professionals and real estate stagers worldwide, helping them promote themselves more effectively and dramatically increase sales and profits.

His training and coaching sessions for interior designers, stagers, window fashion professionals, kitchen and bath specialists, and other design professionals from Dallas to Dubai focus on how they can double their sales, connect with better clients, and make a maximum marketing impact for a minimal investment of time and money.

Boggs Speaker Promo

Debbie Boggs left her career as an investment broker to pursue a more creative path.  With her business background, she and Julie Young build BY Design Home Staging, which caters to luxury clientele.  Debbie has earned numerous awards for her interior design and staging work, including Top Ten Vacant Stagers, Top Ten Staging Teams, and Top Five Staging Companies.

Staging Studio, co-founded by Debbie, provides accredited staging certifications and training.  Through Staging Studio, Debbie trains stagers and Realtors, helping them build profitable businesses.

 

Camp Speaker Promo

Mary Jo Camp is currently Partner in DesignCamp, RLLP, a Kitchen and Bath Design Experience in Denver, NC, consulting with residential and industry clients.  Her kitchens are featured in the Bosch Kitchen Design Guide App and she is the author of Kitchens with Confidence, a training program designed for Lowe’s.

MaryJo is an award-winning designer who has built a career on providing expertise for clients to live and work well.  For over 30 years, she has practiced her skill in a variety of positions including Principal of Great Kitchens in Menlo Park, CA, Vice President of Marketing and Lead Designer for Standards of Excellence’s (now Monark) State of the Industry appliance showrooms and Adjunct Professor at Canada College.

IAHSP Welcomes Home Staging Network Polska as our newest Affiliate Association!

IAHSP is on the grow around the world!! Many sister association are joining IAHSP as the preferred Home Staging Industry Association serving the globe!  Our newest affiliate member is Home Staging Network Polska – from POLAND!  We are thrilled to welcome them into the IAHSP Family and hope you join in saying, “Witamy,” or “Welcome,” to their members!

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