Coronavirus-Covid19-Recommendations for all home staging industry professionals

The International Association of Home Staging Professionals (IAHSP) is monitoring the current health pandemic with great concern for all our members around the world. We are hopeful none of our family is impacted personally with this virus and pray for all those who are to date as we continue to see the spread globally. As the home staging industry association leader, we wanted to share guidelines specific to how you can remain viable and earn income during this time while not risking your health and safety.


VIDEO-Consultations or E-ConsultationsThese are a great way to provide necessary information, guidance and support to homeowners who want to prepare their homes for sale now. The steps to accomplish this are fairly simple given today’s technology.

  1. Start with having them send you photos of each room in the house from the doorway, and from all corners (if possible). This will allow you to assess the room as a whole versus from just one vantage point. It allows you to see what is on the walls, in the corners, and see how the room and furniture is positioned relative to other parts of the house.
  2. You would analyze the photos and provide a typed summary for the clients to follow.
  3. Email the summary to the client and agent (if one is involved).
  4. Call the client or do a face-time chat on your phone, use Zoom or Skype or WhatsApp to do a video call. This is recommended so you can see their reaction to the guidelines you shared. If you are not able to see them or them see you the important part of “rapport” is lost and they may not agree to do all you recommend.

Note: We are doing our best NOT to use the word “VIRTUAL” as we are opposed to Virtual Staging as a cheap alternative to real Staging, and as such we do not want to be using that word in conjunction with our services. Alternatives are “E-Consult” or “Tele-Consult” or “Video-Consult” – which all indicate the type of services being provided.

E-PreviewsThese are a great way to provide a proposal for Staging a vacant property without you having to go in person.

  1. Follow the steps above with someone sending you photos of the property.
  2. You prepare the proposal for recommended areas and send to the client.
  3. Follow up on the phone or via a video call.
  4. The Staging can be scheduled and installed as long as your state/region allows you to be out OR you get things set when bans will be lifted.

Property Showings:

Tips for BUYERS: Buyers are still out looking for properties and have to purchase for work or lifestyle decisions. A property that is Staged shows great online and in person showings can be done taking these precautions:

No open houses are being done to protect the public and homeowners. Tips to share with buyers:

  1. Keep hand-sanitizer by the front door for all buyers to use.
  2. If you are an agent bringing buyers, make sure you all use the sanitizer before anyone enters the home.
  3. Do not touch door knobs, cabinets knobs and light switches. Do not use the restroom in the house. If there is an urgent need, please make sure the homeowner knows this was done so they can take disinfectant measures.
  4. If anyone in the buying group is not feeling well, do NOT go to a home to look in person. Stay home. Let someone else be your eyes.

Tips for SELLERS: Your house is for sale and Buyers need to see it in person to make an important decision to purchase. If you are in an area where showings are allowed, take these precautions to ensure your home is protected from potential exposure.

  1. Keep hand santizer in a basket outside the front door. Make it mandatory that any agents and buyers use the sanitizer before entering your home.
  2. You can provide disposable gloves for buyers and agents to wear as an added precaution. Keep a small trash can outside your front door (or in other discreet area out front) for buyers and agents to throw their used gloves away once they exit your home.
  3. Keep all doors open throughout the house. This will minimize the chances of other people touching your door knobs where germs can be present.
  4. Wipe down all switch plates for lights and turn on all the lights in the house so agents and buyers do not have to do this. Instruct agents NOT to turn off any of the lights.
  5. Fold your toilet paper end into a point in every bathroom. If you return home and the end is not folded anymore, you know someone used the bathroom and you will want to sanitize it.
  6. Keep plenty of lysol and disinfectant wipes on hand to wipe down doorknobs, cabinet knobs, and light switches.

SYMPTOMS and TIPS to help minimize the exposure and impact of this virus.


If you suspect you may have contracted the virus, call your doctor. Do not immediately go to the ER as the hospitals are overwhelmed with patients. To find a location for testing in your area, GOOGLE your city and state/province/country as there is not one site that has the information pulled together by state or country.


If you or someone you know is struggling due to this pandemic please let us know how we can support you through this challenging time. Email Jennie@iahsp.com

IAHSP Recognizes Deserving Home Staging Professionals with TWO Opportunities for you to WIN and be Acknowledged for your Industry Excellence!

IAHSP® – The International Association of Home Staging Professionals® – has 2 opportunities for YOU to receive the RECOGNITION you DESERVE!  Now is the time to NOMINATE yourself or a DESERVING COLLEAGUE for these awards!  These awards are open to any industry professional!

1) The 2018 IAHSP® Staging Industry Awards

2018 Award Categories Promo

These are specific categories of recognition and there is a limited number of winners per category.  Nominations are being submitted NOW and are open until SEPT 4th at midnight! 

Winners will be announced Friday, Oct 19th at the 2018 IAHSP Conference & EXPO in Charlotte, NC!

Go to IAHSPStagingIndustryAwards.com to submit your information.

 

2) The 2018 BEST OF IAHSP® Awards

Best of IAHSP Awards - Combined Logos

These awards recognize an unlimited number of industry professionals that are deserving of recognition in three categories.  You can submit yourself or a colleague.  These awards are open to ALL industry professionals.  You do not have to be an IAHSP members to win.

The deadline is June 30th, 2018 for all submittals.

WINNERS will be announced in mid-July and all winners will receive banners they can put on their sites, marketing literature and email signatures.

Go to BestofIAHSP.com or BestofHomeStaging.com to submit your information.

 

IAHSP Conf & EXPO – Tier One Pricing ENDS SOON! Buy Your Ticket NOW before prices go UP!

Buy Now

The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’s MOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.”  Secure your spot NOW and get the best available pricing!  Ticket prices go UP June 15th!

NOTE:  If you need to pay 50% now and 50% later, you can do that when registering!

AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!

We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event!  You can meet them at our EXPO NIGHT on Oct 18th!

Go to www.iahspconexpo.com to register now!

2018 Conf Promo with LHS - Tier One pricing ending

 

 

BEST of IAHSP® Awards!

The Staging Industry is full of talented individuals and companies that do amazing work around the GLOBE!  There are sites that recognize “Best Of” for more designer related businesses, and we wanted to have recognition for Home Staging Business Owners.  IAHSP® – The International Association of Home Staging Professionals® – will annually recognize the achievements of industry professionals in three categories:

BEST of IAHSP® – Staging Excellence

You must submit at least 3 Staging projects and the RESULTS of those projects (how quickly a property sold or how much more a client received over list). You can provide a link to the property photos and the testimonial on the property.

BEST of IAHSP® – Customer Service

You must simply submit a minimum of 5 Testimonials for the Customer Service Award that share about you and your work.

Best of IAHSP® – Industry Leadership

You must share how you are helping in a Leadership Role in the Home Staging Industry.  This could be a training company owner, an industry association leader, or mentorship role that you have formally or informally where you help other colleagues.

You can submit yourself or a deserving colleague for these awards.  We do need their name and email address if they are not self-submitting for the awards so we may reach out to them for the necessary information.

SUBMIT YOUR INFORMATION HERE VIA THIS LINK.

Deadline for Submittal is June 30, 2018.  All winners will be announced July 15, 2018.

_______________________________________________________________________________

Nominees will be reviewed and approved based on criteria submitted.  You will be notified via email that you have been selected as one of this year’s winners, and will be provided a banner logo you can display on your websites and marketing materials.

Note:  You do not need to be an IAHSP Member to win these awards.  The Best of IAHSP Awards will recognize all who qualify.

ADDITIONAL OPPORTUNITY TO BE RECOGNIZED IN THE HOME STAGING INDUSTRY:

Home Staging Industry Specific Awards in multiple categories will be recognized at the annual IAHSP® Conference & EXPO!  This is a separate industry recognition with top winners per category.

 

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

The SCOTT BROTHERS – Stars of HGTV’s Hit Show – The Property Brothers – LIVE! Join us March 16th at 1 PM PST!

Join us Friday, March 16th at 1 PM PST – on Dezign Talk LIVE!

Jonathan and Drew are the KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO – Oct 19th! www.iahspconexpo.com

Join us LIVE to talk about what they are up to now and what we will hear in October! Go to https://www.facebook.com/joseph.haecker to watch LIVE!!

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 8th Day Before Christmas, IAHSP Gave to me . . .

On the 8th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Holmes Speaker Promo

Sandra Holmes is Accredited Staging Professional Master® (ASPM®), IAHSP Board Member, Executive Vice President with Stagedhomes.com, and the President of Home Staging Concepts, the Premiere Home Staging Company in South Florida. Sandra and her team have staged over $1 Billion dollars in real estate since she created her business in 2005. She continues her education in real estate and in the staging industry to keep current with the trends of today’s market.

Sandra currently serves Director of Fundraising for Worldwide Staging Service Week® and is the Director of Affiliate & Vendor Relations for IAHSP. She was also the Founder of the South Florida International Association of Home Staging Professionals Chapter and has held various board positions. Sandra believes that continuing education is the key to success in the staging industry. Sandra’s philosophy is that together we can do more!

Htain Speaker Promo

Recognized amongst Staging and Design aficionados for his engaging personality and his limitless devotion to the Home Staging industry, Kevin Htain– Lifetime Master Accredited Staging Professional, has become an iconic figure in the Staging industry for creating emotionally magnetizing spaces that sell. Identity Home Staging specializes in Staging Homes for Real Estate, Interior Design, as well as Home Builder’s Consultations. Identity Home Staging is recognized as the first and only LIFETIME ASPM Staging Team in Southern CA, South of San Francisco! Since 2005, Identity Home has successfully Staged over 1 Billion square feet (over $575 million dollars worth) of real estate in Southern California and Nevada. Kevin and his Team’s Staging work is also regularly featured on HGTV’s #1 rated show, “Flip Or Flop.” Staging for Tarek and Christina El Moussa has been a wonderfully enriching experience for Kevin’s entire Team. Be sure to check out their work on HGTV on Thursday’s!

In 2014 Kevin was selected amongst his peers as “West Coast Home Stager of the Year.” In 2015 Kevin was awarded “The Barb Schwarz Staging Excellence ASPM Stager of the Year.” Both honors have been received with humility and humbleness.

Lenart-Weary Speaker Promo

Face it, we are living in an immediate gratification world and clients that can go shopping in their jammies. The result is either a house filled with things they don’t know how to use or a room desperately in need of suggestions. JoAnne Lenart-Weary is the Original One Day Decorator. She has been offering the service long before HGTV turned the concept into a decorating niche. One Day Decorating blends the art of arrangement (what many call redesign) using what they already have with color, retail shopping and window treatments to create a room that rocks in hours…not weeks. This highly lucrative service can build your bottom line. JoAnne doubled her income in 1 year with the simple addition of this service. Learn how to transform a room quickly, select a color palette, shop smart and most of all, make money.

JoAnne Lenart-Weary is a Professional Interior Decorator, Color Authority and Staging Expert. As a 40+ year industry veteran, she has had the pleasure of creating beautiful rooms in 29 states and 3 countries. This experience has led to appearances on HGTV, WJET-TV ABC, Good Morning Atlanta and other regional TV stations.

On the 9th Day Before Christmas IAHSP Gave to Me . . .

On the 9th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Gehr Speaker Promo

Margaret Gehr, one of the nation’s foremost leaders in the real estate staging industry, is the founder and co-owner of Chicagoland Home Staging in Illinois. Margaret, a multiple national award winning professional, has designed and merchandised thousands of  resale properties in Chicago’s western suburbs since 2005. Her, and her partner Kathy Lobkovich and their team have been featured in national media ranging from the Wall
Street Journal to ABC News to the Chicago Tribune. She co-authored Amazon’s Best Selling book, “Home Staging: The Power that Sells Real Estate” and is a Technical Staging Editor for Aspired Home Online Magazine.
Margaret, is also a HSR Home Staging Mentor, RESA PRO, IAHSP member, and studied at
Harrington Institute of Interior Design. She was among the first members of the Real Estate Staging Association (RESA), and currently the Illinois State President.  Chicagoland Home Staging, has been involved in the sale of nearly one billion dollars worth of staged properties, and has established strong bonds and lasting relationships within the real estate community. They are actively involved with area boards of realtors and other real estate groups.

Hamaty Speaker Promo

Founded in 2006, Setting the Space has become a leading resource for staging and design in New England. CEO, Blair Hamaty, leads a team of over 25 who provide innovative and leading-edge services to realtors, developers as well as design clients.

Setting the Space prides itself on its ability to bring fresh, unique and bold designs to their clientele. With a 20,000 square foot warehouse in Plymouth, MA and six retail design centers, the Setting the Space empire is growing at an impressive rate. On average, Setting the Space has over 100 properties staged within the Boston / New England area. Additionally, the design team completes multiple projects monthly including new construction, remodels, room make-overs, model homes, apartment complex and corporate office design from New York to Florida and beyond.

Hansen Speaker Promo

Scott Hansen is a high performance coach, sought after speaker, and renowned pod-cast host. He’s helped numerous business owners increase their number of  clients, become more productive; while ultimately helping them substantially increase their overall revenues. Scotts work has been featured on: ABC, NBC, FOX,  INC,  and Six Figure Coach magazine labeled Scott as one of the top business coaches in the country . In addition, Scott is a contributing writer at Entrepreneur.com, an international Best Selling Author and creator of Success Hackers; one of the most listened to business podcasts on Itunes, downloaded in multiple countries.
Scott’s not your typical speaker.  Hi speaking style is dynamic and electric, engaging audiences to participate during his presentations.  You’ll come away empowered, informed and ready to crush it!  

On the 10th Day Before Christmas, IAHSP Gave to me. . .

On the 10th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Carter Speaker Promo

A unique mix of skill sets allows June Carter to share with you.  June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions.  She has moved within the worlds of corporation and creativity.  Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and sales.  With a Bachelor of Fine Arts in Interior Design, June’s years spent designing and planning corporate offices provided to be the cornerstone to Home Staging.  June’s career as a Home Staging professional is the result of the combined ability to be creative, increase productivity and finesse sales.

Chennisi Speaker Promo

Andrea Chennisi is a well rounded Leader that has 23 years of Store Leadership  experience in “Big Box Retail” leading teams up to 250 team members. She has been recognized by Regional Management for her leadership role in the Houston Market.
Andrea is a certified RSL Trainer; Teaching, Managers, and Department Managers; Foundations of Leadership, Retail Store Leadership, and Coordinator Development Program She is only 1 of only a handful, company wide to be certified by MOHR retail group. Andrea has lead the Store Director Group in the Houston Market for the Develop the Organization; Training, Recruiting, and Development 2012, 2013, 2014, 2015. She now leads Driving Sales for the Store Director Group in the Market 2016 & 2017.
Andrea’s Store Team has won Team of the Year recognized by TJX Companies for 2016 and 2017.

Andrea received her ASP in 2012 and ASPM in 2014. She has staged successful staged over 275 properties.  She is a winner of 2017 IAHSP Top Stager and 2017 IAHSP Best Vacant staging.   Andrea’s Stagings have been featured on NBC’s Channel 2 – Home Showcase over 8 times.  She continues to run a Big Box Retail Store and Team, as well as, maintains her Business she started in 2008; Houston’s Delightful Designs.

Corder Speaker Promo

Christopher Corder is part of the award-winning Identity Home Team serving the Southern California market. He has carved out a niche specialty providing Staging Consultations for their clients and has the unique knack of turning the undesirable properties into the shining beacon of the block. Known for delivering powerful Staging Consultations, his Clients praise him for helping them shove extra money down their pockets!

Beyond powerful consultations, Christopher is the Co-Owner/ Operations Director for his Staging company, Identity Home Staging. Christopher is often known to jump into the trenches of Staging, working his way from the nitty-gritty home to the perfectly poised and Staged property.