NEW Home Staging Industry Stats Released – Impact of Home Staging on DOM and List Price

The International Association of Home Staging Professionals® (IAHSP® – http://www.iahsp.com), the world’s largest and longest running professional Home Staging Association, has released new industry statistics.  These stats are based on over 2000 properties that have been Staged from around the country.  It provides a snapshot of the impact of Staging on Days on Market (DOM) and List Price of Properties being sold from all major markets in the United States.

Since 1999, IAHSP® provides industry guidance for Staging Excellence, Staging Education and Industry Code of Ethics to which all members adhere.  With thousands of members worldwide, IAHSP® includes Home Staging Business Owners, Real Estate Industry Professionals, and Industry Affiliates as part of its membership.

IAHSP 2018 Stats - Sales price impact

 

Stats 2018 - IAHSP Version

For information on IAHSP® or to join and become a member of the world’s largest Home Staging Association, please go to www.iahsp.com or email Jennie@iahsp.com

IAHSP Recognizes DGHR Home Staging Course – Germany Home Staging Association

DGHR approval logo for blog

The International Association of Home Staging Professionals® (IAHSP®) has approved the DGHR Home Staging Course.

We are pleased to include GERMANY in the growing list of countries who have submitted courses for review and approval by IAHSP®.  Graduates of this course will be aligned with IAHSP® – the largest and oldest international Home Staging Association serving the Home Staging Industry.

The DGHR Home Staging Seminars are being taught over a period of 6 days in 3 parts and close with a written exam.   The DGHR seminars are certified and approved by the German chamber of commerce (IHK Wiesbaden)

For information on joining IAHSP go to iahsp.com.  For information on joining IAHSP-EU, go to IAHSPEurope.com

For more information email iris.houghton@dghr-info.de or go to www.dghr-info.de

IAHSP® Welcomes Home Staging United Kingdom as an Affiliate Home Staging Association

IAHSP® is proud to announce that we have officially accepted the Home Staging Association UK as an Affiliate Association with the International Association of Home Staging Professionals®.

UK HSA

uk-united-kingdom-30975547-640-480

The United Kingdom joins Austria, Czech Republic, France, Germany, Italy, Japan, Poland, Spain, and Switzerland as officially recognized Home Staging Associations serving their countries to elevate professional standards for association members.  IAHSP® brings these countries and members together under one umbrella for cooperation and to strengthen the Home Staging industry throughout Europe and Asia.

#iahspworldwide #homestagingUK #iahspEurope #iahspEuropeAssociation  #homestaginginternational

cropped-IAHSPEurope-Logo

IAHSP Recognizes Deserving Home Staging Professionals with TWO Opportunities for you to WIN and be Acknowledged for your Industry Excellence!

IAHSP® – The International Association of Home Staging Professionals® – has 2 opportunities for YOU to receive the RECOGNITION you DESERVE!  Now is the time to NOMINATE yourself or a DESERVING COLLEAGUE for these awards!  These awards are open to any industry professional!

1) The 2018 IAHSP® Staging Industry Awards

2018 Award Categories Promo

These are specific categories of recognition and there is a limited number of winners per category.  Nominations are being submitted NOW and are open until SEPT 4th at midnight! 

Winners will be announced Friday, Oct 19th at the 2018 IAHSP Conference & EXPO in Charlotte, NC!

Go to IAHSPStagingIndustryAwards.com to submit your information.

 

2) The 2018 BEST OF IAHSP® Awards

Best of IAHSP Awards - Combined Logos

These awards recognize an unlimited number of industry professionals that are deserving of recognition in three categories.  You can submit yourself or a colleague.  These awards are open to ALL industry professionals.  You do not have to be an IAHSP members to win.

The deadline is June 30th, 2018 for all submittals.

WINNERS will be announced in mid-July and all winners will receive banners they can put on their sites, marketing literature and email signatures.

Go to BestofIAHSP.com or BestofHomeStaging.com to submit your information.

 

IAHSP Conf & EXPO – Tier One Pricing ENDS SOON! Buy Your Ticket NOW before prices go UP!

Buy Now

The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’s MOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.”  Secure your spot NOW and get the best available pricing!  Ticket prices go UP June 15th!

NOTE:  If you need to pay 50% now and 50% later, you can do that when registering!

AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!

We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event!  You can meet them at our EXPO NIGHT on Oct 18th!

Go to www.iahspconexpo.com to register now!

2018 Conf Promo with LHS - Tier One pricing ending

 

 

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

Early Bird Pricing for 2018 IAHSP Conference & EXPO ends March 15th! Reserve your Seat NOW!

The Early Bird pricing for the 2018 IAHSP Conference & EXPO Oct 18-20th ENDS March 15th!  Don’t wait to secure your spot at the Home Staging Industry’s hottest event of 2018!  We have the Property Brothers – Drew & Jonathan Scott – coming to share with all of our attendees and will be doing a Meet N Greet and Book Signing with ALL ATTENDEES!

Early Bird Mar 15 Promo

Pay 50% now and 50% later to secure your spot!*  Don’t miss out!  There are a few VIP Seats still available – and then we will be offering PREFERRED SEATING to the next slate of registrants!  ALL Attendees receive their IAHSP-LHS – Luxury Home Staging Designation INCLUDED in their ticket price!

Scott Brothers Conf Promo

There is SO MUCH OFFERED at this event – Over 25 companies displaying their services and products that want to meet YOU!  Over 18 TOP LEVEL SPEAKERS coming to share their expertise with YOU!  And hundreds of industry colleagues coming together from around the world! 

It is your GETAWAY with a TAKEAWAY!  Find out more at www.iahspconexpo.com.

*VIP and Preferred Seating spots will not be confirmed until your ticket is paid in full.

 

Home Staging Talk Show LIVE – Join us this WED at 9:30 AM MST!

Join us for our next episode of the Home Staging Talk Show LIVE!  Brought to you by IAHSP – the International Association of Home Staging Professionals!  Want to sponsor this show?  Email jennie@iahsp.com to find out how you can be part of the viral exposure and growth!

Episode 2 promo

Scott Hansen – Keynote Speaker for IAHSP 2018 Conference & EXPO Saturday, Oct 20th Session!

We are excited to have SCOTT HANSEN, Best Selling Author, Speaker, and Business Coach joining us for our SATURDAY, Oct 20th Conference Session as our KEYNOTE SPEAKER!  He will challenge, inspire and educate us about what it takes to increase our business success on all levels!  Go to www.iahspconexpo.com to learn more and reserve your seat at the Home Staging Industry’s most anticipated event of the year!!

Scott Hansen KeynoteIn addition – we have the SCOTT BROTHERS joining us Friday, Oct. 19th as our FEATURED KEYNOTE SPEAKERS!! . . . and you will earn your LUXURY HOME STAGING DESIGNATION!  We are your GETAWAY with a TAKEAWAY!!