LONDON – Home Staging Business Course – June 10-11

The Accredited Staging Professional (ASP) Home Staging Business Course is being taught LIVE in LONDON – June 10-11. This course is for those interested in starting a successful Home Staging Business or add to their existing business with a firm and proven foundation for success.

The course is Sponsored by IAHSP-EU, Hosted by HSA-UK and taught by Stagedhomes.com Certified ASP Course Trainers, Verena Mumford and Sanja Radovanovic.

To learn more about this course including everything you receive and pricing, go to View Available CoursesRead More

Your course includes lunch on both days, as well as ongoing education and support from industry associations and colleagues. All students will receive a full year membership in IAHSP, IAHSP-EU and HSA-UK – over a $400 value!

Best of Home Staging Award Winners Revealed

The 2018 Best of Home Staging Awards issued by the International Association of Home Staging Professionals® (IAHSP®) are rolling out to deserving industry professionals worldwide.

Three categories were recognized for this year’s awards:

  • Best of Home Staging Excellence
  • Best of Home Staging Customer Service
  • Best of Home Staging Industry Leadership

Winners are being notified via email that they were nominated and have won.  IAHSP® is pleased to be able to recognize individuals from around the globe who stand out in the various categories.

About IAHSP®:  The International Association of Home Staging Professionals® (IAHSP®) is the world’s largest and longest running Home Staging Industry Association.  With thousands of members worldwide from over 17 countries and growing, IAHSP® truly is the global force for the Home Staging industry. IAHSP’s sister association IAHSP-EU is the European branch of IAHSP® International.

To learn more and to join IAHSP®, go to www.iahsp.com

To learn more about IAHSP®-EU, go to www.iahspeurope.com

Tick Tock – 2018 IAHSP Conference & EXPO Tier 1 Pricing and Preferred Seating ENDS June 15 at midnight!

Don’t miss your chance to SAVE $$ and secure your seat for the Home Staging Industry’s HOTTEST Event of 2018!!  Get your ticket before June 15th at midnight and lock in the lowest available rate with Preferred Seating!

Tick Tock Tier 1 ending promo

Get ready for the SCOTT BROTHERS our Keynote Speakers and ALL the fabulous speakers sharing on vital topics pertinent to your business!

Earn your Luxury Home Staging Designation – IAHSP-LHS!

Meet colleagues from around the globe and be inspired and motivated to take your business to new heights of success as you continue your “Journey to the Top!”

Go to www.iahspconexpo.com or email Christa@iahsp.com or call 844-IAHSP99 for help!

IAHSP Conf & EXPO – Tier One Pricing ENDS SOON! Buy Your Ticket NOW before prices go UP!

Buy Now

The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’s MOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.”  Secure your spot NOW and get the best available pricing!  Ticket prices go UP June 15th!

NOTE:  If you need to pay 50% now and 50% later, you can do that when registering!

AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!

We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event!  You can meet them at our EXPO NIGHT on Oct 18th!

Go to www.iahspconexpo.com to register now!

2018 Conf Promo with LHS - Tier One pricing ending

 

 

Are Real Estate Agents Allowed to Own a Home Staging Business?

Are Real Estate Agents Allowed to Own a Home Staging Business?

by Jennie Norris, Chairwoman for The International Association of Home Staging Professionals® (IAHSP®)

The Home Staging Industry is growing and is the perfect partner with the Real Estate Industry!  In fact, Home Staging is a REAL ESTATE TOOL – not decorating or design.  Yes, there are crossover elements with our sister industries:  Interior Design, Home Decorating, Professional Organizing and even Feng Shui.  However, at its core, Home Staging is a Real Estate Service – because the goal of Staging is to help a property SELL at the best price and in the fastest time!  Our sister industries have different goals – none of them focus on SELLING a HOUSE as the primary goal of their business.

Now – Real Estate Agents – can you own and operate a Home Staging Business?  The answer is YES! 

The industry is a free market industry.  There are no rules from the REALTOR® side that say you cannot have a business in Home Staging, and don’t let anyone tell you differently.  A Home Stager serves the real estate industry, so if you did decide to ADD Staging as a business option for your overall income, you would have two businesses – one where you work with Buyers and Sellers of properties, and the other where you help make those properties look great for photos, showings to help them sell faster and for the best price!   

In FACT, the Home Staging industry was STARTED by a REALTOR® – who saw the need to help houses look better for Buyers.  In 1972, the phrase, “Staging” was coined by Barb Schwarz, The Creator of Home Staging®.  As a REALTOR® she knew houses would sell faster if Sellers were willing to do some basic things to prepare their houses for sale.  The industry has evolved greatly since then, but its birth was rooted in Real Estate!

Your first step is to set up a professional Home Staging Business and to do that you need to understand HOW to make that happen.

First, get some education.  Earn an approved Industry Accreditation or Designation.  Go to www.iahsp.com to see the list of approved courses and make your determination about which one is best for you.  Courses are comparably priced, and there are options for live, in person courses, live webinar courses, and self-paced courses.   IAHSP®, the International Association of Home Staging Professionals®, has approved courses listed on their site.  Our membership is comprised of industry professionals that have education in the industry, which sets us apart from other associations that do not have the same membership standards.  INVEST in your education from the start so you do not struggle and guess at how to be successful.

A quality course will teach you the ins-and-outs of owning a business from marketing, pricing, strategic growth and what to do for various industry services from consultations, hands-on Staging, and vacant property staging.  Staging is not just adding a few plants and towels to a property.  It is a process and when done properly and professionally can be lucrative for a business owner who understands the potential from the start.

RESOURCES:

There are resources available to Home Staging Industry Professionals including rental resources, discounts on purchases from retailers and the ability to establish wholesale accounts.  The Training Company you choose and the Home Staging Association you belong to should provide industry resources and discounts to you.  Not all Home Stagers have huge warehouses and invest in inventory.  There are many very successful Home Stagers that run businesses utilizing 3rd party industry resources for the furniture and décor needed to Stage properties.  You can also focus on consultations and hands-on Stagings where you use the Seller’s things only – that is a large market segment and one that does not require acquisition of any inventory.  Again, how you grow your business and the services you decide to provide are up to you.

HOW DO YOU MINIMIZE CONCERNS?

You would essentially be working with your colleagues/competitors.  This can present a sticky situation if you are in an area where competition and possible distrust exists.

You bring up the concerns your potential clients will have about you being BOTH an active Real Estate Agent or REALTOR® and a Professional Home Stager – before they do.

Top Concerns:

  • Will you steal my client? The trust factor with this relationship is key.  Let your prospective colleague clients know that their clients will never know you are a REALTOR® when you are working with them in Stager mode.
  • What if my client finds out you are a REALTOR®? You need to let your colleague client know that if their Seller figures out you are a REALTOR® and asks you to take on the listing, you will decline.  That shows integrity.
  • What about Leads? If a lead comes to you from the Staging work you did in the house, and the potential client does not have a listing agent selected, you will pass that lead on to the colleague client that brought you in as the Stager (or refer the lead at an agreed %).  See, if you had not Staged that house for the listing agent colleague client, that person that needs a REALTOR® to sell their house would never have found you.  That shows ultimate integrity.

 

Is it WISE to DIVERSIFY in Business?  YES.

Depending on your market and your financial goals, having more than one income stream is wise.  There are many agents that focus solely on Real Estate. Taught to put all their eggs in one basket, it is sink or swim for their success.  There are also many that diversify and are licensed appraisers, lenders, title reps, business coaches, trainers – they have other sources of income outside the industry.  It is your life and your financial goals are yours – and doing what is necessary to reach those goals is your decision.  Home Staging provides you with another option for income.  You do need to have an “eye” for placement, understand spatial arrangement, color, industry trends, so getting education is key.

 do what you love

BOTTOM LINE:  If you want to have a Home Staging Business and you’re a REALTOR® you CAN do both.  Depending on where your passion lies, you will most likely end up gravitating towards one as your primary business.   As the saying goes, “Do what you love and you will never WORK a day in your life!”

The SCOTT BROTHERS – Stars of HGTV’s Hit Show – The Property Brothers – LIVE! Join us March 16th at 1 PM PST!

Join us Friday, March 16th at 1 PM PST – on Dezign Talk LIVE!

Jonathan and Drew are the KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO – Oct 19th! www.iahspconexpo.com

Join us LIVE to talk about what they are up to now and what we will hear in October! Go to https://www.facebook.com/joseph.haecker to watch LIVE!!

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

The SCOTT BROTHERS – Jonathan & Drew – KEYNOTE Speakers for 2018 IAHSP Conference & Expo!

IAHSP has secured the hottest ticket in our industry to be our KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte NC!   That’s right . . . Jonathan and Drew Scott are coming to speak to YOU on October 19th, 2018!

Register NOW to secure your VIP spot – only available to the first 120 registrants!  ALL attendees will receive one of their best-selling books for the Book Signing – Meet & Greet!  Go to www.iahspconexpo.com to purchase your ticket!    Super Early Bird pricing ends Soon!

We have amazing speakers lined up sharing topics that will help YOU continue your Journey to the Top of the Home Staging Industry!  All attendees will also earn their IAHSP-LHS – Luxury Home Staging Designation!

Are you ready for a BIG ANNOUNCEMENT?

Make sure to watch your social media sites TOMORROW for an IAHSP BIG ANNOUNCEMENT!!!  You are not going to want to miss this news . . . and it is VERY exciting!  Can’t wait to share it with you all!!  – Jennie

IAHSP® welcomes the AUSTRIAN Home Staging Association – ÖGHR

IAHSP® continues to expand our affiliate partnerships with Home Staging Associations in Europe.  Our latest partner comes from AUSTRIA!

Please welcome ÖGHR – Österreichishe Gessellschaft für Home Staging und Redesign!  Our IAHSP® European Director, Sanja Radovanovic, has done an amazing job working with these sister associations to bring them on board as approved IAHSP® Associations!  Their members can join IAHSP® as well – and we hope to see many of them at our IAHSP® European Conference in April, as well as in Charlotte next October for our big international IAHSP® Conference & EXPO!!

Austrian Assn logo