2018 IAHSP Conference a HUGE Success!

We just completed our 2018 IAHSP Conference & EXPO and the positive reviews are pouring in!  We are so THANKFUL to those who attended and experienced this exceptional event!  We are GRATEFUL for those who volunteered their time and resources to help make this event happen!  And we are APPRECIATIVE of all the Vendor Sponsors who supported our event and displayed at our EXPO and throughout the weekend!

 

Your Leadership TeamThe Fab 4 – Lyn Spaeth, Jennie Norris, Sandra Holmes & Bette Vos – with the Scott Brothers! (Jonathan and Drew).  We were thrilled to bring the Dynamic Duo to YOU as our Featured Speakers!

WATCH the video montage from our event!

 

We SOLD OUT the venue so next year we are going bigger!!  The Speakers were all top-notch – funny, engaging, inspiring, motivational – and each attendee took away key action items to implement immediately to help their business continue to thrive!  Thank you to all of our conference speakers!! You added so much to this year’s event – and inspired everyone!

One of the highlights was the Keynote Speech with the SCOTT BROTHERS!  They are every bit as nice in person as they are on television – and very engaging.  They gave a great talk and then posed for over an hour for photos during their book signing.  I am sure their cheeks must have been sore from smiling so much!

 

 

Our Business Keynote, Scott Hansen, delivered a great talk challenging us to out-sell, out-smart, and out-market out competition so we can out-earn them!  Scott hails from Chicago and has a hugely successful Podcast called, Success Hackers, so look it up as it is a great resource!

Many of our attendees were also excited to meet Barb Schwarz, the Creator of Home Staging, in person!  Barb gave a heartfelt Inspirational Keynote Speech that had lots of attendees in tears.  It was great to have her with us and to see all those taking pictures and enjoying meeting her for the first time or reconnecting after a long absence!

We were thrilled to host so many of our IAHSP-Europe Colleagues – sisters and brothers from overseas!  They added a true International Element to the event and we hope many more join us next year!!

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Our Awards Evening resulted in a lot of deserving industry professionals being recognized for their talent!

We recognized Top Occupied Stager, Top Vacant Stager, Top Individual Stager, and Top Staging Team.  We always recognize the Rising Star – this year we had 4 runner-ups and the winner was Joseph Sipp, a talented 18 year old from Orlando, FL who has a thriving Staging business he started at 17 years old!

Our IAHSP Chapter of the Year is the Charlotte IAHSP Regional Chapter!  These members stepped up and supported our event, and the votes cast for this award made them the winner!  Our 2018 IAHSP Spirit Award Winners are Sanja Radovanovic, IAHSP EU President, and Christa Jessup, IAHSP Vendor Relations Director.  Both are so deserving for their time and effort they put towards growing IAHSP!  Barb Schwarz received the Founders Award recognizing her as the Founder of Home Staging (1972) and the Founder of IAHSP (1999).  And the Barb Schwarz Staging Award of Excellence went to Blair Hamaty of Setting the Space.  Blair has helped mentor colleagues and has grown one of the largest and most diversified Staging businesses!  It was a joy to be able to recognize all the deserving winners in each category!

Plans are already underway for our 2019 Conference & EXPO – we are heading to NASHVILLE!  Look for special announcements for our 2018 Attendees and ticket sales will start in November!!

www.iahspconexpo.com

International Association of Home Staging Professionals   844-IAHSP99 – http://www.iahsp.com

Deadline Reminder – IAHSP Staging Industry Awards! Sept 4th

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Don’t miss out on being recognized for your TALENT and CONTRIBUTION to the Home Staging Industry!  The 2018 IAHSP Staging Industry Awards will be issued at our 2018 IAHSP Conference & EXPO – Oct 19th during our Red Carpet Gala Awards Dinner!

Get recognized for your talent and growth!  Submit your information by the deadline of Sept 4th!

www.IAHSPStagingIndustryAwards.com

NEW Home Staging Industry Stats Released – Impact of Home Staging on DOM and List Price

The International Association of Home Staging Professionals® (IAHSP® – http://www.iahsp.com), the world’s largest and longest running professional Home Staging Association, has released new industry statistics.  These stats are based on over 2000 properties that have been Staged from around the country.  It provides a snapshot of the impact of Staging on Days on Market (DOM) and List Price of Properties being sold from all major markets in the United States.

Since 1999, IAHSP® provides industry guidance for Staging Excellence, Staging Education and Industry Code of Ethics to which all members adhere.  With thousands of members worldwide, IAHSP® includes Home Staging Business Owners, Real Estate Industry Professionals, and Industry Affiliates as part of its membership.

IAHSP 2018 Stats - Sales price impact

 

Stats 2018 - IAHSP Version

For information on IAHSP® or to join and become a member of the world’s largest Home Staging Association, please go to www.iahsp.com or email Jennie@iahsp.com

IAHSP Recognizes DGHR Home Staging Course – Germany Home Staging Association

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The International Association of Home Staging Professionals® (IAHSP®) has approved the DGHR Home Staging Course.

We are pleased to include GERMANY in the growing list of countries who have submitted courses for review and approval by IAHSP®.  Graduates of this course will be aligned with IAHSP® – the largest and oldest international Home Staging Association serving the Home Staging Industry.

The DGHR Home Staging Seminars are being taught over a period of 6 days in 3 parts and close with a written exam.   The DGHR seminars are certified and approved by the German chamber of commerce (IHK Wiesbaden)

For information on joining IAHSP go to iahsp.com.  For information on joining IAHSP-EU, go to IAHSPEurope.com

For more information email iris.houghton@dghr-info.de or go to www.dghr-info.de

IAHSP® Welcomes Home Staging United Kingdom as an Affiliate Home Staging Association

IAHSP® is proud to announce that we have officially accepted the Home Staging Association UK as an Affiliate Association with the International Association of Home Staging Professionals®.

UK HSA

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The United Kingdom joins Austria, Czech Republic, France, Germany, Italy, Japan, Poland, Spain, and Switzerland as officially recognized Home Staging Associations serving their countries to elevate professional standards for association members.  IAHSP® brings these countries and members together under one umbrella for cooperation and to strengthen the Home Staging industry throughout Europe and Asia.

#iahspworldwide #homestagingUK #iahspEurope #iahspEuropeAssociation  #homestaginginternational

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IAHSP Conf & EXPO – Tier One Pricing ENDS SOON! Buy Your Ticket NOW before prices go UP!

Buy Now

The 2018 IAHSP Conference & EXPO is THE TOP event for the Home Staging Industry for this year with the industry’s MOST IN DEMAND KEYNOTE SPEAKERS – The Scott Brothers – Jonathan and Drew – HGTV’s “The Property Brothers.”  Secure your spot NOW and get the best available pricing!  Ticket prices go UP June 15th!

NOTE:  If you need to pay 50% now and 50% later, you can do that when registering!

AND – ALL ATTENDEES receive their IAHSP-LHS – Luxury Home Staging Designation (a $300 value) – we are the ONLY conference where you TAKEAWAY a NEW industry designation to help further your business and add to your credentials!

We have an information-packed conference planned with over 17 Speakers, and over 25 Industry Companies sponsoring this event!  You can meet them at our EXPO NIGHT on Oct 18th!

Go to www.iahspconexpo.com to register now!

2018 Conf Promo with LHS - Tier One pricing ending

 

 

Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

Scott Hansen – Keynote Speaker for IAHSP 2018 Conference & EXPO Saturday, Oct 20th Session!

We are excited to have SCOTT HANSEN, Best Selling Author, Speaker, and Business Coach joining us for our SATURDAY, Oct 20th Conference Session as our KEYNOTE SPEAKER!  He will challenge, inspire and educate us about what it takes to increase our business success on all levels!  Go to www.iahspconexpo.com to learn more and reserve your seat at the Home Staging Industry’s most anticipated event of the year!!

Scott Hansen KeynoteIn addition – we have the SCOTT BROTHERS joining us Friday, Oct. 19th as our FEATURED KEYNOTE SPEAKERS!! . . . and you will earn your LUXURY HOME STAGING DESIGNATION!  We are your GETAWAY with a TAKEAWAY!!

Advanced Stager Training Workshop

Join us for the event hosted by IAHSP in collaboration with HSRA and RAVE Staging & Design.

SPACE IS LIMITED!  Join industry colleagues for an intensive, collaborative workshop where open discussions will take place intended to help move your business forward!  Tickets are on sale now.   There are qualifications for attendance that you must meet.

Advanced Stager Training promo

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.