Kelli Ellis and Joseph Haecker – Broadcasting LIVE from the 2018 IAHSP Conference & EXPO

We are so excited to have Joseph HaeckerDezignTalkLive.com and DezignWall.com and Kelli Ellis, Celebrity Designer on HGTV and TDN, – KelliEllis.com joining us in Charlotte for our 2018 IAHSP Conference & EXPO!!  Get read for Candid Conversations, Insightful Interviews with our Featured Speakers and Attendees!  They will also be part of a panel discussion that will be rolling out a fabulous NEW program for our IAHSP Members!  Go to www.iahspconexpo.com to get your tickets TODAY!!  You can take advantage of a 50% now 50% later payment plan!

Joe & Kelli Promo

Scott Hansen – Keynote Speaker for IAHSP 2018 Conference & EXPO Saturday, Oct 20th Session!

We are excited to have SCOTT HANSEN, Best Selling Author, Speaker, and Business Coach joining us for our SATURDAY, Oct 20th Conference Session as our KEYNOTE SPEAKER!  He will challenge, inspire and educate us about what it takes to increase our business success on all levels!  Go to www.iahspconexpo.com to learn more and reserve your seat at the Home Staging Industry’s most anticipated event of the year!!

Scott Hansen KeynoteIn addition – we have the SCOTT BROTHERS joining us Friday, Oct. 19th as our FEATURED KEYNOTE SPEAKERS!! . . . and you will earn your LUXURY HOME STAGING DESIGNATION!  We are your GETAWAY with a TAKEAWAY!!

Advanced Stager Training Workshop

Join us for the event hosted by IAHSP in collaboration with HSRA and RAVE Staging & Design.

SPACE IS LIMITED!  Join industry colleagues for an intensive, collaborative workshop where open discussions will take place intended to help move your business forward!  Tickets are on sale now.   There are qualifications for attendance that you must meet.

Advanced Stager Training promo

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.

Don’t Drop the Ball! IAHSP 2018 Conference & EXPO Super Early Bird Price ends tomorrow!

When the ball drops in Times Square, prices go UP for the 2018 IAHSP Conference & EXPO!  Get your ticket NOW and save $$!  

Super Early Bird Promo

There is still room for our VIP section where you get preferred seating, first in line for the Meet & Greet with the Scott Brothers, priority Registration and some extra goodies that general attendees will not receive!!  Space is limited!!  Get your ticket now to lock in your VIP spot!

Go to www.iahspconexpo.com to register!

 

On the Day of Christmas Eve . . .IAHSP Gave to me . . .Did you REALLY have to wonder?

On the Day of Christmas Eve . . . the Day Before Christmas Day . . . IAHSP Gave to YOU – THE SCOTT BROTHERS!!  Of course it bears repeating that we have secured THE HOTTEST TICKET IN TOWN as KEYNOTE SPEAKERS for the 2018 IAHSP Conference & EXPO in Charlotte, NC – Oct 18-20!

Scott Brothers Conf Promo

You won’t want to miss out on all the amazing Speakers we have lined up!  Everyone sharing is an INDUSTRY LEADER AND/OR EXPERT – sharing on Marketing, Business Development, Industry Trends, and Business Growth to help YOU along your JOURNEY TO THE TOP!

Super Early Bird pricing ENDS DEC 31st and PRICES WILL GO UP!!  Get your TICKET NOW and be one of the 120 Special VIPs that will get Preferred Seating, Priority Registration, First in Line for the Meet & Greet-Book Signing and other special perks that regular ticketed attendees will not receive!  Go to www.iahspconexpo.com to register now!

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 6th Day Before Christmas IAHSP Gave to Me . . .

On the 6th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Norris Speaker PromoJennie Norris is the Chairwoman for IAHSP® International, President & CEO of Stagedhomes.com, and Owner & Principal Home Stager for Sensational Home Staging. She is a Certified ASP® and ASPM® Course Trainer and as a professional speaker, she presents the Accredited Staging Professional® (ASP®) Course on behalf of Stagedhomes.com throughout North America. Jennie has been featured in national and local television segments, publications, and radio. She is the only two‐time Winner of the Staging Award of Excellence and was the first recipient of the IAHSP® Staging Spirit Award.

She launched the first Home Staging company in the Sacramento region and now owns and operates a successful Home Staging company in Denver.Having personally Staged over 4,300 houses for sale since 2002 she has educated thousands of Realtors, Stagers and Sellers about Home Staging, and has helped mentor Home Staging colleagues as a Business Coach and Trainer. She and her team Stage properties throughout the greater Denver region, from modest to multi-million dollar properties.

Jennie is the President of the Denver IAHSP® Regional Chapter, and is the co‐author of “Marketing Made Simple: The Key to Succeeding in Business.” She is also a professional blogger, author, and social media networking expert. Jennie earned her B.A. from UCLA.

Oberfeld Speaker Promo

Naheed Oberfeld is a Success Strategist who works with passionate and driven business owners and Professionals who are respected experts in their field. She helps them achieve greater financial success by showing them how to effortlessly attract their ideal clients, confidently charge the true value of their products and services, overcome debilitating boom and bust cycles, and shed patterns of procrastination and stress.

With 15 years of experience in the corporate world, including fortune 100 companies, Naheed left the Finance industry to embark upon her passion; empowering others to create financially rewarding businesses without stress and struggle. She works with clients from all over the world helping them to overcome their personal and professional blocks to achieve a happier and more abundant life.

Schwarz Speaker Promo

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged thousands of hours on the platform.  Over one million REALTORS® have attended her various programs.  Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide.  Barb is a leader, innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs.

In 1999, Barb founded the International Association of Home Staging Professionals®, and in 2005 launched the IAHSP® Foundation, a non-profit organization, so that association members could give back to their communities. She remains active in IAHSP® as part of the International Board and these days enjoys spending time with her husband, Kirk, growing a spectacular garden, and her fur babies, Happy, Whidbey and Bo.

 

On the 7th Day Before Christmas IAHSP Gave to Me . . .

On the 7th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Lewis-Brown Speaker Promo

Catherine Lewis Brown loves being self-employed! If she can help other entrepreneurs to live their dream of doing what they love, and get paid for doing it, she’s ALL IN!

Catherine is the founder of The Successful Stager Training Academy, and the owner of Ready to List Staging in Toronto. Her programs, tools and resources have all been created to inspire, motivate and empower women in the growth of their business, but especially, stagers! She is the founder of The Certified Successful Stager training program and the Just for Stagers Member’s Lounge. She is also the owner of the Just for Stagers Facebook group, which is a thriving hub for stagers around the globe.

Little Speaker Promo

Carrie Little is an active licensed Real Estate Broker in Illinois.  As a licensee she has the privilege of training for Midwest Real Estate Data, one of the largest MLS’ in the U.S.  She is actively involved in her local board and prides herself with the ability to motivate agents to “figure out how to, figure it out.”

As a C.E. Instructor and trainer, she has educated agents, locally and internationally.  Carrie was an early adopter of Social Media which allows her to integrate technology into her training making it practical for every real estate audience.  She’s produced television programming, worked for one of the largest Commercial Real Estate holders in the world and is driven to motivate others to reach their professional goals, personal goals, and real estate dreams.  She is an author, blogger, certified paralegal, holds a B.S. in Business Administration and an M.S. in Digital Marketing and Analytics.

Mendenhall Speaker Promo

Karen B. Mendenhall, had been practicing real estate in the Charlotte region as a career for more than 15 years before opening a home staging company. Stage It! was established in 2005 and is Charlotte’s premiere accredited, home staging company. Making houses out shine the competition is her passion.

Karen says she has a “furniture moving” disease.  She needs to see pieces in different places before she decides which location is best for the camera, the traffic flow, and the use of the space. Staging is the only cure for my ailment. Having been personally trained by the Creator of Home Staging, Barb Schwarz, Karen is forever grateful to her for sharing all of her knowledge and expertise while at the same time caring enough to make sure she succeeded. The Stage It! Team has now staged more than 1000 properties!

Karen holds a degree in Sociology from the University of North Carolina at Charlotte; is a licensed agent in North and South Carolina; is a Lifetime Accredited Staging Professional Master; and, is an official ASP course instructor for Stagedhomes.com