Changes to Facebook and How Your Audience Will Engage with YOU

This information is important for anyone that uses Facebook to help build their business or groups.  Facebook is changing the way we engage on their platform, and this is a BIG difference from what we have been used to doing.

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This content is reposted from Social Media Examiner: Michael Stelzner michael@socialmediaexaminer.com:

On January 11th, Mark Zuckerberg (Facebook’s CEO) said that Facebook’s mission is to bring people closer together.  He went on to say, “but recently we’ve gotten feedback from our community that public content–posts from businesses, brands, and media–is crowding out the personal moments.”

Mark then dropped the bombshell, “Based on this, we’re making a major change to how we build Facebook.”

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” said Adam.

My opinion: It’s been my experience that historically they have said, “may or may not.” I interpret this may as a “will.” 

Fact 4: “Over the next few months, we’ll be making updates to ranking,” said Adam.  Mark clarified, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed.”

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.  Now at this point, you might be wondering, “are you kidding me?”  You might be thinking, “how could it get any worse?”

I have more data to share. Here we go.

#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group (which I belong to), Adam said the following, “The update applies to all post types, from pages and people.”

So if you’ve been thinking, “I use my personal profile. This doesn’t apply to me,” think again.

If you’re thinking of starting a group and hoping that will allow your posts to be seen, that’s not the solution. Those are still posts from people and the content itself is still subject to the News Feed algorithm.

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

I believe this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point it should be very clear that your strategy has got to change.

I’m working my keynote slides for Social Media Marketing World 2018 and have given a LOT of thought to what the next steps are for us marketers.

I’m going to lay out some of my first ideas below:

Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

For more information on how to understand these changes and how you can respond to continue to use Facebook to build your brand, go to https://www.socialmediaexaminer.com/smmworld/

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From Jennie Norris:  “What does this mean for YOU:  As someone that uses Facebook for a variety of goals, this is a HUGE change, but you can still be successful in how you get exposure on FB using the following parameters:

This means any time you purposely post something that asks a question only, these will be demoted in News Feeds.  Instead Facebook wants to honor ENGAGEMENT posts – where people comment, and the longer the comments the better.

Find ways to use LIVE VIDEO – this type of media will be honored as a priority for your feed.

COMMENT on other people’s posts and ASK FOR ENGAGEMENT on yours.  The LONGER the comment the BETTER!  Encourage your followers and members not to just simply LIKE a post – but to actually comment and share.”

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

Why the Story of the Tortoise and the Hare Applies to Owning a Staging Business

by Jennie Norris, Chairwoman, IAHSP –

The International Association of Home Staging Professionals

Do you remember the story about the Tortoise and the Hare?  The motto, “Slow and steady wins the race,” was the moral of the story.  The same can be said for owning and operating a Home Staging business long term.  Building a business with purposeful goals and steadily growing is a better plan than racing too fast and flaming out.  There are countless examples in our industry of those that did not want to take the time to build a proper foundation, invested in all sorts of things their business could not support, and then flamed out because of debt or frustration.  They wanted to be at the top immediately instead of paying their dues, as they say, and working their way up to the top. Ask any Home Stager in our industry that has a thriving and long term business and they will share stories of steady, intentional growth year by year that has led them to where they are today.

I remember a woman called me after she had been in business about 9 months.  She was calling to find out if I knew of anyone in her market that would want to purchase her business items.  Following her course she bought a truck, a lot of inventory, paid for custom marketing materials, an ad on television and branded business wear.  She was NOT taught this in her course where she was taught to build a foundation, invest in inventory as your business can afford it, do not go into debt, etc. 

My stomach sank when she told me her situation.  

By my estimation she had invested over $150K in funds for a business that was not viable.  She wanted to bypass the foundation she had to build that would eventually have supported the acquisition of inventory,  truck, expensive marketing.  Instant success does not happen.  She got ahead of herself and the market that had softened – so she was not able to capture the kind of business volume she needed to remain viable.  But if she had NOT gone out and purchased things that were well beyond where she was in her business, she would have made it through the tough market and still be here. 

I know, for me, I was not in a place when I got started in 2002, that I would have been able to risk that kind of money, so the concept of spending that amount and then just walking away was mind boggling.  Maybe for her it was just a write-off but that situation has remained with me as an example of what not to do – no one wants to see someone fail and just walk away.  I also don’t believe 9 months was really long enough to truly establish a success record – most businesses you need to give yourself 2-5 years to truly succeed.

Success is a journey and for those that want to be doing this long term, we need to be more like the Tortoise.  We build a strong foundation, slowly and steadily.  We cultivate relationships with REALTORS®, Sellers, Builders and Investors that we want to work with long term.  We establish our brand and processes, learning over time and refining our practices to weed out those that are not working and adding ones that make us better.  This is not to say someone cannot have immediate success out the gate.  There are examples of Stagers that are able to hit the ground running and capture immediate business, grow their foundation and process accordingly and do well.  Those people usually have a business savvy background and people in their lives that are helpful advisors.  The growing pains are there, but there are able to manage them with the support of their infrastructure and team.  No one rises to the top instantly – the plan needs to be a long term process and vision for longevity which entails patience and persistence.

I think people see the successful Stagers in the industry and want to “get there” quickly as it IS attractive and Staging CAN be lucrative.  But the patience factor cannot be stressed enough.  People see Staging companies that have huge inventory and warehouses, that have employees and big teams, that are featured on TV or are strong in their market, paid their dues and they want to be there NOW!  Patience is a virtue.  These company owners worked hard in the early years to establish their businesses.  One of the biggest (if not THE biggest) Home Staging companies in the country (or world!) started off with taking a course, doing consultations on his own, eventually adding one team member, then another, and then purposefully plotting out a vision for growth.  He took risks, said YES when others would have said NO, and took opportunities to expand.  His growth has been a journey.  I am certain people look at him and others like him and want to be where he is – and don’t realize that over a decade of work has gone into his growth.  I have numerous colleagues that all have HUGE businesses – and over a decade of sweat, tears and hard work behind it!

The reason the Tortoise won the race is he was steady in his progress and plan.   He did not burn out his energy and passion by overextending himself as the Hare did.  My hope is that anyone that enters this industry understands that lesson so that they are around long term.

Even though it is a childhood tale, the moral still rings true for us adults.  Slow and Steady wins the prize of long term success and profitability in this industry.  Do you agree?  Share your comments below!

The International Association of Home Staging Professionals (IAHSP) is here to support our members long term with ongoing education and networking for success.  Go to www.iahsp.com to learn more.

On the 2nd Day Before Christmas, IAHSP Gave to me . . .

On the 2nd Day Before Christmas, IAHSP Gave to me . . . Ongoing Education with FAST Track Sessions!  These are INCLUDED with your membership and are a $450 value!  Based on similar industry offerings that are fee-based, our FAST Track (Focused Accelerated Stager Training) Webinars are gifted to all of our IAHSP Members!

FAST IAHSP Logo

You can attend them AT YOUR LEISURE instead of having to be at your computer at a set time.  You can take them all or just the ones that you believe will help your business – they are all available.

FAST Promo - IAHSP

On the 4th Day Before Christmas, IAHSP Gave to me . . .

On the 4th Day Before Christmas IAHSP Gave to Me – The Best Seller – “Dream Home” by Jonathan & Drew Scott!   All attendees of the 2018 IAHSP Conference & EXPO will receive this book and be able to get it PERSONALLY SIGNED by the Scott Brothers during their Meet & Greet – Book Signing!

Dream Home book cover

On the 5th Day Before Christmas IAHSP Gave to Me . . .

On the 5th Day Before Christmas IAHSP Gave to Me – 23 Amazing Speakers ready to share their expertise with YOU at our 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here are a few more!

Smith Speaker Promo

Lakeitha Smith, the Founder of L-Suite Netwërk and L-Design Wërks. L-Suite Netwërk is a small business web based platform that allows small business owners, entrepreneurs and freelancers to perform multi-faceted business functions all in one place. L-Design Wërks is a Houston based design studio that specializes in residential interior design and decorating.

Lakeitha is a Certified Staging Professional (C.S.P.) a Texas Real Estate Commission Instructor and the former 2016-2017 RESA – Houston Chapter President. Lakeitha prides herself on being both an educator and leader in the Houston community.

Troulinos Speaker Promo

KAT has worked for over a decade with major new home builders in the greater Houston area. as a close out specialist. No Model homes? No Problem!

Ground breaking results through the magic of ASP staging, for these close out communities was extremely successful and profitable.

This opportunity helped KAT gain an in-depth understanding on how to strategically market not only the space but to the lifestyles they represent to get amazing results for all her happy staging clients!

Kat’s passion energy and undying attention to detail has helped her parlay her builder experience into her staging business arming her with inside knowledge of the new home builder process. Everything from getting in the door to getting the business.

In 3 short years building her company, “Ta Da Staging by KAT,” she has been honored as an award winning company, being recognized with the “Best of Houzz Service 2017, having taught over 15 realtor CE classes “Stage it to Sell” in 2017 and is super excited to have recently earned her ASPM (accredited staging professional master) designation.

On the 6th Day Before Christmas IAHSP Gave to Me . . .

On the 6th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Norris Speaker PromoJennie Norris is the Chairwoman for IAHSP® International, President & CEO of Stagedhomes.com, and Owner & Principal Home Stager for Sensational Home Staging. She is a Certified ASP® and ASPM® Course Trainer and as a professional speaker, she presents the Accredited Staging Professional® (ASP®) Course on behalf of Stagedhomes.com throughout North America. Jennie has been featured in national and local television segments, publications, and radio. She is the only two‐time Winner of the Staging Award of Excellence and was the first recipient of the IAHSP® Staging Spirit Award.

She launched the first Home Staging company in the Sacramento region and now owns and operates a successful Home Staging company in Denver.Having personally Staged over 4,300 houses for sale since 2002 she has educated thousands of Realtors, Stagers and Sellers about Home Staging, and has helped mentor Home Staging colleagues as a Business Coach and Trainer. She and her team Stage properties throughout the greater Denver region, from modest to multi-million dollar properties.

Jennie is the President of the Denver IAHSP® Regional Chapter, and is the co‐author of “Marketing Made Simple: The Key to Succeeding in Business.” She is also a professional blogger, author, and social media networking expert. Jennie earned her B.A. from UCLA.

Oberfeld Speaker Promo

Naheed Oberfeld is a Success Strategist who works with passionate and driven business owners and Professionals who are respected experts in their field. She helps them achieve greater financial success by showing them how to effortlessly attract their ideal clients, confidently charge the true value of their products and services, overcome debilitating boom and bust cycles, and shed patterns of procrastination and stress.

With 15 years of experience in the corporate world, including fortune 100 companies, Naheed left the Finance industry to embark upon her passion; empowering others to create financially rewarding businesses without stress and struggle. She works with clients from all over the world helping them to overcome their personal and professional blocks to achieve a happier and more abundant life.

Schwarz Speaker Promo

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged thousands of hours on the platform.  Over one million REALTORS® have attended her various programs.  Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide.  Barb is a leader, innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs.

In 1999, Barb founded the International Association of Home Staging Professionals®, and in 2005 launched the IAHSP® Foundation, a non-profit organization, so that association members could give back to their communities. She remains active in IAHSP® as part of the International Board and these days enjoys spending time with her husband, Kirk, growing a spectacular garden, and her fur babies, Happy, Whidbey and Bo.

 

On the 7th Day Before Christmas IAHSP Gave to Me . . .

On the 7th Day Before Christmas IAHSP Gave to Me – 23 Awesome Speakers sharing at the 2018 IAHSP Conference & EXPO in Charlotte – Oct 18-20, 2018!  Here’s a look at a few more!

Lewis-Brown Speaker Promo

Catherine Lewis Brown loves being self-employed! If she can help other entrepreneurs to live their dream of doing what they love, and get paid for doing it, she’s ALL IN!

Catherine is the founder of The Successful Stager Training Academy, and the owner of Ready to List Staging in Toronto. Her programs, tools and resources have all been created to inspire, motivate and empower women in the growth of their business, but especially, stagers! She is the founder of The Certified Successful Stager training program and the Just for Stagers Member’s Lounge. She is also the owner of the Just for Stagers Facebook group, which is a thriving hub for stagers around the globe.

Little Speaker Promo

Carrie Little is an active licensed Real Estate Broker in Illinois.  As a licensee she has the privilege of training for Midwest Real Estate Data, one of the largest MLS’ in the U.S.  She is actively involved in her local board and prides herself with the ability to motivate agents to “figure out how to, figure it out.”

As a C.E. Instructor and trainer, she has educated agents, locally and internationally.  Carrie was an early adopter of Social Media which allows her to integrate technology into her training making it practical for every real estate audience.  She’s produced television programming, worked for one of the largest Commercial Real Estate holders in the world and is driven to motivate others to reach their professional goals, personal goals, and real estate dreams.  She is an author, blogger, certified paralegal, holds a B.S. in Business Administration and an M.S. in Digital Marketing and Analytics.

Mendenhall Speaker Promo

Karen B. Mendenhall, had been practicing real estate in the Charlotte region as a career for more than 15 years before opening a home staging company. Stage It! was established in 2005 and is Charlotte’s premiere accredited, home staging company. Making houses out shine the competition is her passion.

Karen says she has a “furniture moving” disease.  She needs to see pieces in different places before she decides which location is best for the camera, the traffic flow, and the use of the space. Staging is the only cure for my ailment. Having been personally trained by the Creator of Home Staging, Barb Schwarz, Karen is forever grateful to her for sharing all of her knowledge and expertise while at the same time caring enough to make sure she succeeded. The Stage It! Team has now staged more than 1000 properties!

Karen holds a degree in Sociology from the University of North Carolina at Charlotte; is a licensed agent in North and South Carolina; is a Lifetime Accredited Staging Professional Master; and, is an official ASP course instructor for Stagedhomes.com

On the 8th Day Before Christmas, IAHSP Gave to me . . .

On the 8th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Holmes Speaker Promo

Sandra Holmes is Accredited Staging Professional Master® (ASPM®), IAHSP Board Member, Executive Vice President with Stagedhomes.com, and the President of Home Staging Concepts, the Premiere Home Staging Company in South Florida. Sandra and her team have staged over $1 Billion dollars in real estate since she created her business in 2005. She continues her education in real estate and in the staging industry to keep current with the trends of today’s market.

Sandra currently serves Director of Fundraising for Worldwide Staging Service Week® and is the Director of Affiliate & Vendor Relations for IAHSP. She was also the Founder of the South Florida International Association of Home Staging Professionals Chapter and has held various board positions. Sandra believes that continuing education is the key to success in the staging industry. Sandra’s philosophy is that together we can do more!

Htain Speaker Promo

Recognized amongst Staging and Design aficionados for his engaging personality and his limitless devotion to the Home Staging industry, Kevin Htain– Lifetime Master Accredited Staging Professional, has become an iconic figure in the Staging industry for creating emotionally magnetizing spaces that sell. Identity Home Staging specializes in Staging Homes for Real Estate, Interior Design, as well as Home Builder’s Consultations. Identity Home Staging is recognized as the first and only LIFETIME ASPM Staging Team in Southern CA, South of San Francisco! Since 2005, Identity Home has successfully Staged over 1 Billion square feet (over $575 million dollars worth) of real estate in Southern California and Nevada. Kevin and his Team’s Staging work is also regularly featured on HGTV’s #1 rated show, “Flip Or Flop.” Staging for Tarek and Christina El Moussa has been a wonderfully enriching experience for Kevin’s entire Team. Be sure to check out their work on HGTV on Thursday’s!

In 2014 Kevin was selected amongst his peers as “West Coast Home Stager of the Year.” In 2015 Kevin was awarded “The Barb Schwarz Staging Excellence ASPM Stager of the Year.” Both honors have been received with humility and humbleness.

Lenart-Weary Speaker Promo

Face it, we are living in an immediate gratification world and clients that can go shopping in their jammies. The result is either a house filled with things they don’t know how to use or a room desperately in need of suggestions. JoAnne Lenart-Weary is the Original One Day Decorator. She has been offering the service long before HGTV turned the concept into a decorating niche. One Day Decorating blends the art of arrangement (what many call redesign) using what they already have with color, retail shopping and window treatments to create a room that rocks in hours…not weeks. This highly lucrative service can build your bottom line. JoAnne doubled her income in 1 year with the simple addition of this service. Learn how to transform a room quickly, select a color palette, shop smart and most of all, make money.

JoAnne Lenart-Weary is a Professional Interior Decorator, Color Authority and Staging Expert. As a 40+ year industry veteran, she has had the pleasure of creating beautiful rooms in 29 states and 3 countries. This experience has led to appearances on HGTV, WJET-TV ABC, Good Morning Atlanta and other regional TV stations.

On the 9th Day Before Christmas IAHSP Gave to Me . . .

On the 9th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Gehr Speaker Promo

Margaret Gehr, one of the nation’s foremost leaders in the real estate staging industry, is the founder and co-owner of Chicagoland Home Staging in Illinois. Margaret, a multiple national award winning professional, has designed and merchandised thousands of  resale properties in Chicago’s western suburbs since 2005. Her, and her partner Kathy Lobkovich and their team have been featured in national media ranging from the Wall
Street Journal to ABC News to the Chicago Tribune. She co-authored Amazon’s Best Selling book, “Home Staging: The Power that Sells Real Estate” and is a Technical Staging Editor for Aspired Home Online Magazine.
Margaret, is also a HSR Home Staging Mentor, RESA PRO, IAHSP member, and studied at
Harrington Institute of Interior Design. She was among the first members of the Real Estate Staging Association (RESA), and currently the Illinois State President.  Chicagoland Home Staging, has been involved in the sale of nearly one billion dollars worth of staged properties, and has established strong bonds and lasting relationships within the real estate community. They are actively involved with area boards of realtors and other real estate groups.

Hamaty Speaker Promo

Founded in 2006, Setting the Space has become a leading resource for staging and design in New England. CEO, Blair Hamaty, leads a team of over 25 who provide innovative and leading-edge services to realtors, developers as well as design clients.

Setting the Space prides itself on its ability to bring fresh, unique and bold designs to their clientele. With a 20,000 square foot warehouse in Plymouth, MA and six retail design centers, the Setting the Space empire is growing at an impressive rate. On average, Setting the Space has over 100 properties staged within the Boston / New England area. Additionally, the design team completes multiple projects monthly including new construction, remodels, room make-overs, model homes, apartment complex and corporate office design from New York to Florida and beyond.

Hansen Speaker Promo

Scott Hansen is a high performance coach, sought after speaker, and renowned pod-cast host. He’s helped numerous business owners increase their number of  clients, become more productive; while ultimately helping them substantially increase their overall revenues. Scotts work has been featured on: ABC, NBC, FOX,  INC,  and Six Figure Coach magazine labeled Scott as one of the top business coaches in the country . In addition, Scott is a contributing writer at Entrepreneur.com, an international Best Selling Author and creator of Success Hackers; one of the most listened to business podcasts on Itunes, downloaded in multiple countries.
Scott’s not your typical speaker.  Hi speaking style is dynamic and electric, engaging audiences to participate during his presentations.  You’ll come away empowered, informed and ready to crush it!  

On the 10th Day Before Christmas, IAHSP Gave to me. . .

On the 10th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Carter Speaker Promo

A unique mix of skill sets allows June Carter to share with you.  June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions.  She has moved within the worlds of corporation and creativity.  Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and sales.  With a Bachelor of Fine Arts in Interior Design, June’s years spent designing and planning corporate offices provided to be the cornerstone to Home Staging.  June’s career as a Home Staging professional is the result of the combined ability to be creative, increase productivity and finesse sales.

Chennisi Speaker Promo

Andrea Chennisi is a well rounded Leader that has 23 years of Store Leadership  experience in “Big Box Retail” leading teams up to 250 team members. She has been recognized by Regional Management for her leadership role in the Houston Market.
Andrea is a certified RSL Trainer; Teaching, Managers, and Department Managers; Foundations of Leadership, Retail Store Leadership, and Coordinator Development Program She is only 1 of only a handful, company wide to be certified by MOHR retail group. Andrea has lead the Store Director Group in the Houston Market for the Develop the Organization; Training, Recruiting, and Development 2012, 2013, 2014, 2015. She now leads Driving Sales for the Store Director Group in the Market 2016 & 2017.
Andrea’s Store Team has won Team of the Year recognized by TJX Companies for 2016 and 2017.

Andrea received her ASP in 2012 and ASPM in 2014. She has staged successful staged over 275 properties.  She is a winner of 2017 IAHSP Top Stager and 2017 IAHSP Best Vacant staging.   Andrea’s Stagings have been featured on NBC’s Channel 2 – Home Showcase over 8 times.  She continues to run a Big Box Retail Store and Team, as well as, maintains her Business she started in 2008; Houston’s Delightful Designs.

Corder Speaker Promo

Christopher Corder is part of the award-winning Identity Home Team serving the Southern California market. He has carved out a niche specialty providing Staging Consultations for their clients and has the unique knack of turning the undesirable properties into the shining beacon of the block. Known for delivering powerful Staging Consultations, his Clients praise him for helping them shove extra money down their pockets!

Beyond powerful consultations, Christopher is the Co-Owner/ Operations Director for his Staging company, Identity Home Staging. Christopher is often known to jump into the trenches of Staging, working his way from the nitty-gritty home to the perfectly poised and Staged property.