On the 10th Day Before Christmas, IAHSP Gave to me. . .

On the 10th Day Before Christmas, IAHSP gave to me . . . 23 AMAZING industry Speakers coming to share with YOU at the 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte, NC!  Here is a look at a few more!

Carter Speaker Promo

A unique mix of skill sets allows June Carter to share with you.  June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions.  She has moved within the worlds of corporation and creativity.  Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and sales.  With a Bachelor of Fine Arts in Interior Design, June’s years spent designing and planning corporate offices provided to be the cornerstone to Home Staging.  June’s career as a Home Staging professional is the result of the combined ability to be creative, increase productivity and finesse sales.

Chennisi Speaker Promo

Andrea Chennisi is a well rounded Leader that has 23 years of Store Leadership  experience in “Big Box Retail” leading teams up to 250 team members. She has been recognized by Regional Management for her leadership role in the Houston Market.
Andrea is a certified RSL Trainer; Teaching, Managers, and Department Managers; Foundations of Leadership, Retail Store Leadership, and Coordinator Development Program She is only 1 of only a handful, company wide to be certified by MOHR retail group. Andrea has lead the Store Director Group in the Houston Market for the Develop the Organization; Training, Recruiting, and Development 2012, 2013, 2014, 2015. She now leads Driving Sales for the Store Director Group in the Market 2016 & 2017.
Andrea’s Store Team has won Team of the Year recognized by TJX Companies for 2016 and 2017.

Andrea received her ASP in 2012 and ASPM in 2014. She has staged successful staged over 275 properties.  She is a winner of 2017 IAHSP Top Stager and 2017 IAHSP Best Vacant staging.   Andrea’s Stagings have been featured on NBC’s Channel 2 – Home Showcase over 8 times.  She continues to run a Big Box Retail Store and Team, as well as, maintains her Business she started in 2008; Houston’s Delightful Designs.

Corder Speaker Promo

Christopher Corder is part of the award-winning Identity Home Team serving the Southern California market. He has carved out a niche specialty providing Staging Consultations for their clients and has the unique knack of turning the undesirable properties into the shining beacon of the block. Known for delivering powerful Staging Consultations, his Clients praise him for helping them shove extra money down their pockets!

Beyond powerful consultations, Christopher is the Co-Owner/ Operations Director for his Staging company, Identity Home Staging. Christopher is often known to jump into the trenches of Staging, working his way from the nitty-gritty home to the perfectly poised and Staged property.

 

On the 11th Day Before Christmas IAHSP Gave to me…

On the 11th Day Before Christmas IAHSP Gave to me – amazing SPEAKERS that have committed to share at our 2018 IAHSP Conference & EXPO! We have 23 talented industry experts coming to share with YOU!  Here is a look at a few of them!

Berns Speaker Promo

Fred Berns is among the biggest names in the business of interior design.  He’s an award-winning coach, promotional copywriter and professional speaker who trains and creates promotional materials for design professionals and real estate stagers worldwide, helping them promote themselves more effectively and dramatically increase sales and profits.

His training and coaching sessions for interior designers, stagers, window fashion professionals, kitchen and bath specialists, and other design professionals from Dallas to Dubai focus on how they can double their sales, connect with better clients, and make a maximum marketing impact for a minimal investment of time and money.

Boggs Speaker Promo

Debbie Boggs left her career as an investment broker to pursue a more creative path.  With her business background, she and Julie Young build BY Design Home Staging, which caters to luxury clientele.  Debbie has earned numerous awards for her interior design and staging work, including Top Ten Vacant Stagers, Top Ten Staging Teams, and Top Five Staging Companies.

Staging Studio, co-founded by Debbie, provides accredited staging certifications and training.  Through Staging Studio, Debbie trains stagers and Realtors, helping them build profitable businesses.

 

Camp Speaker Promo

Mary Jo Camp is currently Partner in DesignCamp, RLLP, a Kitchen and Bath Design Experience in Denver, NC, consulting with residential and industry clients.  Her kitchens are featured in the Bosch Kitchen Design Guide App and she is the author of Kitchens with Confidence, a training program designed for Lowe’s.

MaryJo is an award-winning designer who has built a career on providing expertise for clients to live and work well.  For over 30 years, she has practiced her skill in a variety of positions including Principal of Great Kitchens in Menlo Park, CA, Vice President of Marketing and Lead Designer for Standards of Excellence’s (now Monark) State of the Industry appliance showrooms and Adjunct Professor at Canada College.

On the 12th day Before Christmas IAHSP Gave to me…

One the 12th Day BEFORE Christmas – IAHSP Gave to you . . . the Luxury Home Staging (IAHSP-LHS) Designation!  Earn this by coming to 2018 IAHSP Conference & EXPO – Oct 18-20, 2018!  Register NOW and secure your VIP Spot!!  Go to www.iahspconexpo.com

LHS logo

The Luxury Home Staging Designation will be taught by:

LHS Designation Speakers

Debbie Boggs – Blair Hamaty – Sandra Holmes and Karen Mendenhall

  • SOURCING INVENTORY
  • IT’S ALL IN THE DETAILS – THE STAGING PROCESS
  • MARKETING STRATEGIES TO WIN HIGHEND PROJECTS
  • THE MINDSET OF A LUXURY CLIENT & PRICING TO WIN

 

How to Optimize your YouTube Channel by Social Media Examiner

Want more views for your YouTube content?  Do you even have a YouTube Channel?  If not – you may want to consider setting one up – as video marketing is hotter than ever for obtaining more clients!

Wondering how to show up in YouTube’s search and suggested videos?

An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility.

In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more exposure.

CLICK HERE FOR THE FULL ARTICLE

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IAHSP 2018 CONFERENCE & EXPO SPEAKERS ANNOUNCED!

We are pleased to announce these confirmed Speakers for our upcoming 2018 IAHSP Conference & EXPO – Oct 18-20, 2018 in Charlotte NC – with more being announced soon!

Our event speakers are going to provide high-level teaching on interesting and important topics for attendees that want to continue their JOURNEY TO THE TOP of success in this industry!

We know you won’t want to miss out on being part of this key industry event where you will be able to meet representatives from industry vendor company partners eager to share their products and services with you, and meet and mingle with successful colleagues from all over the world!  You will learn vital information that you can take back with you to help catapult your business forward and ensure your long term success in this industry!

IAHSP 2018 SPEAKER PROMO

LHS logo

Earn your Luxury Home Staging Designation when you attend this conference – it is your “Getaway with a Takeaway!”  Join us for the Highpoint Wholesale Experience for those who want to learn to shop at market – Oct 16th.  This is a separate ticketed event.

Go to www.iahspconexpo.com to REGISTER now and secure your SPOT AS A VIP!  First 100 registrants are VIPs!!  AND Wait until you learn who our KEYNOTE SPEAKERS are for Friday and Saturday!!!  Prices go up SOON!!  Don’t wait to register!

 

IAHSP Welcomes Home Staging Network Polska as our newest Affiliate Association!

IAHSP is on the grow around the world!! Many sister association are joining IAHSP as the preferred Home Staging Industry Association serving the globe!  Our newest affiliate member is Home Staging Network Polska – from POLAND!  We are thrilled to welcome them into the IAHSP Family and hope you join in saying, “Witamy,” or “Welcome,” to their members!

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What’s Your Story – Featuring Edi Keech!

Name: Edi Keech

Company:  Staging Puget Sound

From:  Auburn, WA (near Seattle)

Here is Edi’s Story – ENJOY!!

I am uniquely both a graduate architect and an award-winning home stager, with over 40 years’ design experience, located in the Seattle area.

I trained at Syracuse University and the Architectural Association in London.  My design portfolio includes commercial properties in Philadelphia, offices in California, and innumerable private homes throughout the United States. 

I am certified in Mathematics Education, and taught for many years at the Performing Arts School of the Philadelphia College of Performing Arts. Leaving the world of private education, I moved on to the Hopewell Valley School District (Princeton, NJ) where I developed the middle school computer science program and curriculum.

I honed my administrative talents in both New Jersey and California as Chief Operating Officer of a world-class medical practice. With my oversight, the company grew to be a multi-million-dollar enterprise.

Relocating to the Greater Seattle area (in 2009) allowed me to return to my first love: design. I used all my prior career experience to develop a full-service home staging company, Staging Puget Sound. I am a Lifetime Accredited Staging Professional Master, and a Premier Member of the International Association of Home Staging Professionals (IAHSP). In 2017, I was honored with Best Vacant Staging and Top Stager awards by IAHSP at the annual International Conference.

My greatest trial has been developing contacts and becoming a viable, productive business. Stubborn perseverance got me through those days.  I love working with people. Each project brings a new set of challenges and demands.  Stick with it! If your heart yearns to help others, if you enjoy design and if you are not afraid of hard work, then Home Staging may also be for you!

THANK YOU Edi for sharing!  We love learning about the backgrounds of our members and how they have grown and succeeded in Staging!

IAHSP Conference & EXPO! Don’t miss out on Super Early Bird Pricing!

The IAHSP Conference & EXPO is shaping up to be a BIG EVENT!  We have many fabulous speakers that are submitting key topics to help you in your JOURNEY TO THE TOP of your business and market!  Oct 18-20 in Charlotte, NC!

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Super Early Bird pricing ends soon!!  Get the BEST price for this event!  To to www.iahspconexpo.com for pricing and information on registering!

 

How IAHSP Membership Can Help You Succeed! Top Reasons to JOIN the longest running industry association!

 

If you are in the Home Staging Industry and plan to succeed long term, you need to be part of an industry association that uses the power of membership to provide resources and support that you would not be able to obtain on your own.  However being part of an industry association should not mean being charged for every resource you want, or having membership rates increase to the point where you question affordability.

The International Association of Home Staging Professionals (IAHSP) is the longest running industry association that from the start in 1999 put emphasis on industry education as the main criteria for membership.  IAHSP members also adhere to strict Code of Ethics and standards of Excellence with their clients that are guided by IAHSP.

We have thousands of members worldwide, and ALL members have earned one of the IAHSP-Approved designations, credentials, or trainings listed on the www.iahsp.com site.  This sets our association apart as we believe education is a fundamental foundation for success in this industry.  We have foreign Home Staging Association partners throughout Europe and Asia that also recognize the value of aligning with IAHSP.

Furthermore, we honor the training organizations that support our association and recommend IAHSP membership to their graduates.  Any training organization that requests to be IAHSP-Approved will receive our seal of approval following a review of curriculum.  IAHSP will not develop courses that compete with our partner organizations core training offerings.

IAHSP has not raised our membership rates in over a decade.  We focus on adding value to our members and increasing the numbers in our association versus increasing membership rates to the point that it makes members question their participation. and affordability.  

If you are not a member of IAHSP – consider joining today for these reasons:

  1. IAHSP has regional chapters for ongoing networking and support.  Our chapters organize meetings with outside speakers, field trips, and open sharing about industry trends, marketing strategies and much more.  There is no reason for any IAHSP Member to be isolated or alone as any member can remote in to monthly meetings.  In fact, IAHSP launched the very first industry chapter back in 2003, and since that time has helped launch chapters throughout the US, Canada and Europe.
  2. IAHSP has ongoing education and designations offered to help you stay current in your knowledge and skills.  Some of these educational offerings come included with your membership.  Industry Designations are offered at a very reasonable rate compared with other industry trainings.  Our annual Conference & EXPO is the Getaway with a Takeaway – issuing a timely industry designation to all attendees.
  3. You can attend our monthly IAHSP Calls where we have a topic of interest to help your business, and also interview key vendors to allow them to share the latest and greatest information with our members.
  4. MARKETING and BUSINESS PLANNINGTap into the FAST Track Sessions to learn key information to help you with your business.  These power-hour sessions are webinar based so you can attend at your leisure.  FAST Track Sessions come along with your membership.   More FAST Track Sessions are in development.  If there is a topic you would like to learn more about, please let us know!
  5. Social Media – We have open and closed Facebook and LinkedIn Groups that allow you to gain valuable information from industry colleagues and post questions in a safe and supportive environment.  We also have a blog with interesting and valuable articles for our membership to read and share.
  6. IAHSP hosts Regional and International Conferences & EXPOs for our members. These events bring quality education, vendor partners, and valuable networking with industry colleagues from around the globe.  Our Conference draws the top industry business owners that come to learn and share.  Combined with top industry KEY NOTE Speakers, our Conference is an exciting event!
  7. IAHSP has KEY VENDOR PARTNERSHIPS with companies that provide services and products your company needs.  We have negotiated special terms and rates with these companies unavailable to non-IAHSP Members.
  8. The IAHSP Brand is recognized worldwide and using the logos on your business and marketing literature gives credibility for you with your prospective clients.
  9. IAHSP GIVES BACK our association has sponsored Worldwide Staging Service Week (WWSSW) since 2005.  Our chapters and members give back to their communities with projects they coordinate and conduct for worthy individuals, groups, or entities.  Since 2005, IAHSP collectively has donated or contributed over $5 Million in resources, time, and services  No other association has an annual event dedicated to helping those in need.  The IAHSP Foundation is a non-profit organization that raises funds to support WWSSW.
  10. IAHSP is operated by active owners of Staging Businesses – we not only talk the talk, we WALK the WALK.  This is important as we know FIRST HAND the issues and concerns of our colleagues, and what they need in an association.  IAHSP is continuing to provide added-value to our members with an updated website, member portal with access to educational resources and documents to help you grow your business.  

For information on joining IAHSP go to www.iahsp.com or call 800-392-7161.  For feedback and suggestions, please email Jennie Norris, IAHSP Chairwoman at Jennie@iahsp.com.

Virtual Staging – Selling a House is not the Time to Air Brush for Perfection

Virtual Staging – Selling a House is not the Time to Air Brush for Perfection

AirBrush

by Jennie Norris, ASP Master®, IAHSP-Premier, Chairwoman, International Association of Home Staging Professionals® (IAHSP®)

In the world of fashion, models, Hollywood, and the media – much of what we see is not real. Lighting, clever stylists, and make-up can drastically alter the appearance of the model or subject. Then add in the common practice used in print media of air-brushing out flaws, and the person that is featured in the photo spread often does not resemble that at all in real life. In recent years, we have all read or seen actresses criticizing magazines for doing everything from altering their size, elongating their legs, deleting scars or cellulite, and adding things like abs and muscles.

All this is done with the magic of the computer, software and clever person with the mouse.

We know when we look at a person in a magazine that 99% of the time they don’t really look like that in person. We love to see the tabloids actually catch these models or actors in real life with their messy hair, real bodies and flaws. It reminds us that there are many clever things that can be done with a computer and software specifically designed to alter photographic images.  With the advent of virtual reality goggles, people can now experience whole new worlds, outer space, and have experiences without having to leave their homes.

Although we accept this action in the world of fashion, Hollywood and techno gadgets, we should not accept this as an acceptable trend for Real Estate and Home Staging. 

The International Association of Home Staging Professionals® is formally against this service as it misrepresents the industry goals and diminishes the buyer experience, ultimately hurting the seller that will not have the same success as using a professional Home Stager to properly Stage their property.

 

Virtual Staging. This is where vacant rooms are “Staged” using images of furnishings and décor that are not real. The rooms are not truly Staged – as they are done by a person at a computer, not by a trained expert in the house. For some they may feel this is an alternative to having to invest in real Home Staging. However, the savings they get may actually end up costing them far more in legal fees or reputation than if they Staged it properly in the first place.
The REALITY is, buyers still go IN PERSON to view properties they are going to purchase.  It is an unchanging fact about buying real estate that people go in person to visit the properties they are going to invest a lot of dollars into purchasing.  This is where the use of virtual technology to “sell a house” is missing the point.  If properties were just sold using photos, then they would have a case.  But that is not the reality of buying a home. Buyers DO go IN PERSON and what they see when they walk in the door should match what they see online.  Otherwise they feel misled, duped, and cheated. 

 

Photos do help sell a house, but how do we know that the images and dimensions in a “virtually Staged room” are accurate? How can we be sure that certain flaws have not been removed? Since Buyers are not imaginative, can we trust that they can translate what is in a little photo to a large empty room? Most importantly, editing out flaws or altering the appearance of rooms in houses for the sole purpose of selling the house is bordering on deception. In the opinion of professional Stagers everywhere, the photos of the house should be of the real house – not a virtual representation of the house.

No Emotional Connection.  Another challenge is that Buyers will eventually go and see the house in person, and imagine their disappointment when the photo they saw online is not the representation of what they see in person.  Even if it is disclosed that the images online are “virtual” they are not taking into account the buyer experience when they walk through the door and realize they were a victim of false advertising.  Their energy will drop, and they will not be able to translate the excitement of nice furnishings found in a virtual photo to a droll, empty room that echoes. Buyers need to experience a real Staged house with real furnishings and décor to not only know if their own furnishings will fit, but they need it in order to have a real emotional connection. That connection is what sells the house and makes it a home.

 

Proper Staging and Demographics.  A professional Home Stager knows that Staging is not just about putting “any” furniture into a property.  The furnishings and décor need to be targeted to the buyer and appropriate for the list price of the property.  Virtual Staging companies have a limited array of furniture scanned into their database, so the same sofa is going to appear in every house, no matter if it requires a contemporary, transitional, modern or mix of styles. They are not dealing with the reality of the property or market to understand WHO the buyer is and what they need to do to target that person and lifestyle. Most virtual staging is done with very plain pieces and the layers of color and depths of textures evident in real Staging, is completely missing.

 

A photo is worth 1000 words.

Let’s take a look at a few “virtually staged” properties.  In the first photo, the barstools are floating on the cabinet like a pair of ghost chairs.  This is because the person working the mouse did not know how to place the images of the fake furniture “behind” the real counters.  The entire room looks flat and “off” because of the odd placement of the fake appliances and other digital elements.  It looks and feels “strange” because it is.

Virtual Staging 1

This second picture is one of the best examples of why a seller does NOT want to engage this type of service.  This photo brings up so many questions:  Who would hang a giant chandelier in the middle of a living room?  The chandelier looks like it is larger than the sofa  Why is there a nail salon cart by the sliding glass window?  Why is there an office desk next to the TV stand? From the artwork to the placement of this “fake furniture” there is nothing good about this attempt at staging. In REALITY this room could actually properly fit a sofa, loveseat grouping and perhaps a couple of accent chairs – not 4 sofas, a loveseat and chair, table and ottoman, TV credenza, desk, tree, and nail salon cart.

Virtual Staging 2.jpg

Lastly, agents that promote this mouse-trap staging are ultimately harming their own reputations.  Virtual staging is akin to For Sale By Owner (FSBO) sellers who don’t believe they need to hire a professional, and the results are statistically FSBO sellers get 18% less than sellers that hire a professional REALTOR®.  When professional Stagers around the world can show statistic after statistic about how their Staged properties sold for thousands of dollars more or were listed at a better price than the un-staged competition and SOLD, the success of REAL Staging is quantifiable.  How much is a virtual staging client leaving on the table? Virtual staging tells a buyer that the Seller is not really interested in putting their best foot forward, and ultimately the strategy reflects poorly on agents and their reputation.  As the old saying goes, “Cheap is never a good marketing strategy.”
The National Association of Realtors® (NAR®) Magazine has printed articles admonishing agents and Sellers to not give credence to the idea of virtual Staging. It is a risky proposition that could find itself being worked out in a court of law with disgruntled Buyers who felt deceived by a clever computer tech with some slick software.

The link below contains the full article and there is an excerpt below.http://www.realtor.org/RMODaily.nsf/pages/News2009073002?OpenDocument

“However, there are some potential pitfalls to virtual staging, including liability issues. There is the chance, for example, that a buyer will challenge whether the digitally altered photos provided an accurate rendering of the space. After moving in, the new owner could make a case for misrepresentation of the property against the real estate practitioner.

Another problem is the lack of control that sellers and practitioners experience in terms of color schemes and accessories. Virtually staged properties tend toward neutral tones and commonplace art and window treatments that could turn off some prospective buyers.”

(Virtual Staging: Brilliant but Maybe Dangerous? Daily Real Estate News)
http://realtormag.realtor.org/law-and-ethics/ethics/article/2010/06/virtual-staging-stay-true-disclosing

“Q: I’ve heard about using “virtual staging” to market unfurnished homes or rooms. There are a number of software tools that allow you upload a photograph of an empty room and then add computerized images of furnishings, fixtures, and even paint colors. But is this kind of marketing allowed under the Code of Ethics?

A: It all comes down to truth in advertising. Article 12 of the Code requires that REALTORS® “be honest and truthful in their real estate communications and . . . present a true picture in their advertising, marketing, and other representations.”

In my mind, either way you’d be presenting a false picture of the home.  I think about virtual staging in much the same way. It could be done in a way that’s misleading, so you have to be careful.”

(Virtual Staging: Stay True by Disclosing – REALTOR® Magazine)
The moral of the story is virtually clear. With Home Staging, ensure an honest and accurate representation by entrusting your house or listing to a trained professional Home Stager, and not the clever skills of a computer jockey equipped with a mouse. That mousetrap could prove fatal to the purchase, the Seller, and even a Realtor’s career.