What’s Your Story? Michelle Armstrong

We are pleased to feature Michelle Armstrong, owner of Armstrong Home Staging & Design!

400dpiLogoMichelle Armstrong

  1. Your name:  Michele Armstrong
  2. Business name:  Armstrong Home Staging & Design
  3. How long you have been in business?  Became an ASP and started my staging business this year!
  4. What you did before getting into the Staging Industry?  Retail Operations Director for Fashion Brands.
  5. What made you decide to start a Staging business?  It was all timing!  The retail industry has been on a steady decline and I have always loved interior design, as my grandparents were “flippers” in the 40’s & 50’s, restoring early California Spanish-style homes with excellent craftsmanship and beautiful finishes… it’s in the genes.  I wanted to get accredited and a Realtor friend spoke very highly about Barb and the ASP course.
  6. What has been one of the biggest challenges for your success?  The start-up process, trying to quickly learn from tenured staging professionals on the in’s & outs.
  7. What has been one of the best aspects of having your own business? For the first time in 25 years, my schedule is my own!
  8. What is your top tip or piece of advice for someone looking at getting into this industry? Find what makes you unique, whether it be a style-aspect such as “clean minimalist”, or excellent customer service and project management skills.  This will help to set you apart from the staging pro competition if you are in a saturated area.  Also, stay current with current decor trends colors… Less is always more!

Thank you, Michelle, for sharing with our members!  I appreciate that you recommend developing a unique differentiating factor for business as that is what sets us apart from others!  Great info – and we value having you as part of our IAHSP Association!

 

What’s Your Staging Story – Featuring Virginia Youngblood – Do Stage! LLC from Charlotte NC

Welcome to What’s Your Staging Story – a series of installments where we feature IAHSP Members and their stories of how they got into Staging, how their business journey has evolved and advice for others in the industry or those thinking about becoming a Home Stager!  We are so happy to receive Virginia’s information – and to learn about her background and business growth to date!  Thank you, Virginia, for sharing with us!!

 

Virginia Youngblood pic 2  Do Stage logo

Name: Virginia Youngblood

Business name: DO-STAGE! LLC

How long have you been in business: 5 and half years – ASP® stager – March 2012 &  ASPM® – April 2016

What did you do before getting into the staging industry? I worked as an organizer for a few years and my business was called Lighten Up of NC. Before that I was a homeschool teacher for our son during his kindergarten through 9th grades, and also a homemaker.  Before staying home, I was a teacher for 17 years in both private and public schools.

What made you decide to start a staging business? I’ve always enjoyed rearranging furniture, redesigning and helping family and friends with their décor.  It was time! I was an empty nester mom and people kept encouraging me by saying, “Virginia, you have such an eye for furniture placement, you ought to be a stager!”  So one afternoon, I started looking on line and found stagedhomes.com . . . the rest is history!

What has been one of the biggest challenges for your success? Overcoming my fear.

What has been one of the best aspects of having your own business? Serving all of the dear families that I would never have met otherwise

What is your top tip or piece of advice for someone looking at getting into this industry? Believe in yourself and if it’s truly what God has placed on and in your heart to do then GO FOR IT . . . and NEVER, NEVER, NEVER GIVE UP!!!!!

 

Thank you for sharing Your Story with us, Virginia!  You have accomplished so much in a short time in this industry.  We know you put your heart into your business and your clients must really love you!  And I agree – once you find your passion, never give up on your dream!! – Jennie

Do you have a story you would like to share?  Please email the answers to the questions above to Jennie@iahsp.com along with your headshot and company logo.

What’s Your Story?

The International Association of Home Staging Professionals (IAHSP) is starting a new series where we would like to feature our valued members as we find out “What’s Your Story?”  Please submit the following information to us:

  1. Your name
  2. Business name
  3. Your photo and company logo
  4. How long you have been in business?
  5. What you did before getting into the Staging Industry?
  6. What made you decide to start a Staging business?
  7. What has been one of the biggest challenges for your success?
  8. What has been one of the best aspects of having your own business?
  9. What is your top tip or piece of advice for someone looking at getting into this industry?

Please send all submissions to Jennie@iahsp.com.

We are excited to hear all the wonderful stories from our members worldwide!